Iriedaily 2019 Men’s Streetwear Preview

Retail Buyers Guide:  Men’s Streetwear FW19/20



MARKETING: What is your collection theme and which stories are you telling to get customers stoked on streetwear with a boardsports flavour?
The F/W 2019 collection works with different trend themes like “Urban Nomad” “Retro Sportive” and special colour themes like “ Galactic Green” At the end all these trends form an authentic and modern streetwear collection that is ready for 2019/20.

2019 IRIEDAILY celebrates it’s 25th anniversary and will release a limited anniversary collection aka IRIEDAILY “AUTHENTICSCHOOL 2.0” COLLECTION. The collection takes you on a short time journey and presents designs from the beginning of IRIEDAILY and takes you back to the present with updated artworks!

Trendy and expressive colors such as yellow, orange, purple, and red are paired with classic streetwear colours such as navy, black, white, and grey. Inspired by our 25-year-old archive we have come across styles that couldn’t be more modern and perfectly reflect the current streetwear look.

What makes this product category important to your brand and what are your USPs?
IRIEDAILY’s USPs: Leader Member of Fair Wear Foundation, most items are vegan, and the company is still owner-operated and following straight our DNA : STAY DIFFERENT.

STYLE/MATERIALS: How are fits evolving in tops, bottoms, and outerwear?
The fits are getting wider.

What are you doing with materials, colours and textures?
Polar Fleece, peached nylon, all-over printed fabrics

What are the trends in prints, graphic designs and patterns?
Elements of ethno, checks, 90s’ patterns as knit & print on t-shirt.

Brand Previews

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94 Iriedaily clothing

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Wakeboard Hardgoods SS21

Men’s Streetwear SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Screen Shot 2021-09-30 at 11.48.16
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