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Iriedaily 2019 Men’s Streetwear Preview

Retail Buyers Guide:  Men’s Streetwear FW19/20

Brand: IRIEDAILY

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MARKETING: What is your collection theme and which stories are you telling to get customers stoked on streetwear with a boardsports flavour?
The F/W 2019 collection works with different trend themes like “Urban Nomad” “Retro Sportive” and special colour themes like “ Galactic Green” At the end all these trends form an authentic and modern streetwear collection that is ready for 2019/20.

2019 IRIEDAILY celebrates it’s 25th anniversary and will release a limited anniversary collection aka IRIEDAILY “AUTHENTICSCHOOL 2.0” COLLECTION. The collection takes you on a short time journey and presents designs from the beginning of IRIEDAILY and takes you back to the present with updated artworks!

Trendy and expressive colors such as yellow, orange, purple, and red are paired with classic streetwear colours such as navy, black, white, and grey. Inspired by our 25-year-old archive we have come across styles that couldn’t be more modern and perfectly reflect the current streetwear look.

What makes this product category important to your brand and what are your USPs?
IRIEDAILY’s USPs: Leader Member of Fair Wear Foundation, most items are vegan, and the company is still owner-operated and following straight our DNA : STAY DIFFERENT.

STYLE/MATERIALS: How are fits evolving in tops, bottoms, and outerwear?
The fits are getting wider.

What are you doing with materials, colours and textures?
Polar Fleece, peached nylon, all-over printed fabrics

What are the trends in prints, graphic designs and patterns?
Elements of ethno, checks, 90s’ patterns as knit & print on t-shirt.

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Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

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Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

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Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

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