Eastpak SS20 Backpacks Preview

Eastpak SS20 Backpacks Preview

Retail Buyers Guide:  Backpacks SS20

Brand: Eastpak 
Interviewee:  Domitille Parent, Product Director

Eastpak SS20 Backpacks

What are your main price points for next season?
We are still holding our 50€ price point for the famous Padded Pak’r! In fact, we are bringing an even deeper offer on this price level – for SS20 you can have the classic black option but also enriched mélange items like the MUTED MELANGE collection.

What general trends are you noticing?
You must be blind if you have not noticed the buzz around minibags – this is a huge resurging trend of people who want to carry their essentials and also a new style of how people can carry bumbags and cross-bodies in very versatile ways!

Any exciting collaborations/ stories/ themes for SS20?
We are tapping into positive vibes for SS20, by launching a collaboration with Smiley! The world-famous yellow Smiley will take over our iconic shapes. We have a few other great stories in the pipeline, but it’s still a bit too early to reveal them. Stay tuned.

Eastpak SS20 Backpacks

Which technical features are you the proudest of?
We are Built To Resist – our products are designed to use only the necessary materials and to reach the highest level of quality possible.

What are you doing with materials, colours and textures
Each season, Eastpak continues to develop more than 100 different prints, materials & colors.
We definitely play around with different solid colors, prints and use a large variety of different materials in our bag offering.

Please name and describe your 3 highlight pieces.

Padded Pak’r – THE iconic backpack since 1976.

Tranverz – THE reference in 2-wheeled soft luggage

Springer- THE only bumbag you need this summer

Eastpak SS20 Backpacks

Brand Previews


Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20


ISSUE 106-1
Send this to a friend