Salty Crew SS20 Boardshorts Preview

Salty Crew SS20 Boardshorts Preview

Retail Buyers Guide:  Boardshorts SS20

Brand: Salty Crew
Interviewee: Mike Niemann, Head of Product 

Salty Crew SS20 Boardshorts Preview

What colours/patterns will be next season’s hits?
We have been building on a new color story for our SP20/SU20 line.  We are seeing the brighter blues, corals and yellows popping up.  The new fresh colours have been something new for the brand and the response has been positive.

Any new fabric features and technical innovations worth mentioning?
Salty Crew has added a new pinnacle UPF protection assortment to SP20/SU20.  We are using a new polyester fabric that has 40+ UPF rating and has great breathability as well as multi stretch.  The assortment is going to offer great protection from the sun whether surfing, on the boat our just outside in the elements.

Salty Crew SS20 Boardshorts Preview

How much of your line is eco-friendly and how are you doing so?
Salty Crew has had a few eco-friendly fabrics in the line for a few seasons now.  We offer a recycle poly in our sun protection line.  These have a recycled poly cotton blend that feels like a premium tee. The assortment comes in short sleeve, long sleeve and hooded long sleeve styles. We also have been running the upcycle cotton fabric in our boardshort line. The fabric is made from coconut husks that are recycled and made into yarn.  The response from both of these fabrics have been great and we will continue to use these fabrics in future seasons.

Salty Crew SS20 Boardshorts Preview

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Magazine

ISSUE 106-1
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