Goodboards SS21 Kites

Goodboards SS21 Kite Preview

Retail Buyers Guide:  Kites SS21
Brand:  Goodboards
Interviewee: N/A

Current Trends

What are the main trends for 2020 in the kite market, in terms of riding categories (big air, wave, foil, wing…)?
Wing – probably cannot be stopped.

In what riding category have you seen the biggest growth so far in 2020 and why?
We are growing steadily by 20% every year. We only make boards and that’s what we can do. That’s the reason why we’re so successful.

Goodboards SS21 Kites

Boards

Which of your boards are selling well in 2020 and why?
The Ammergate is our light windboard and sells heavily on the Bavarian lakes. Kite schools also buy a lot because it is very light, and you don’t feel the size. We also won an award with the AmmerGate.  The Amnesia is our best-selling board in trade, it appeals to experienced drivers, the highest performance combined with ease and pop.

What is new for 2021 in terms of board design, materials and construction?
We have now installed the ACT edge on the Amnesia and all the advantages that the Snake has, now also on our performers board as Amnesia Pro.

Are there any trends in terms of board design and construction that the entire industry seems to be progressing towards?
We also fully use the AntyChop Technology. It has the advantages of smoother running without bumps, easy up wind and less splashing water. By combining the advantages, longer kite sessions are also possible.

Aesthetics / Pro Riders 

Any stand out new graphics or artwork collaborations?
In the kiteboard sector, we work together with Niceone, a premier Munich designer studio.

How important is it to your brand to have Pro Models and how much freedom do the pros have in term of graphics?
We don’t have professional drivers who travel the world and make beautiful films. In the end, the costs for this are born by the customers, as they only make the boards expensive but by no means good.

Goodboards SS21 Kites

Sustainability

Are you using sustainable materials in your kites and boards construction?
We build durable and high-performance products, this is where sustainability begins and it ends with short delivery routes that don’t go halfway around the world.

Have you implemented any sustainable practices in your production and shipping processes?
As little packaging as necessary but as much as it takes.

Retailer Help 

How are you helping retailers sell your product and which method of help seems to be the most effective?
With all of our product groups- snow, wake and kiteboards- we always do a large test tour where end customers can test our boards and are then sent to our partner shops to purchase. Over the past 10 years it has proven to be the best marketing tool.

Have you had to adapt your retailer support in any way due to the pandemic?
We did not insist on pre-ordering, but only delivered what the customers needed or wanted. In the end, our dealers and we were so satisfied with the dealers.

Key Products

Tell us about your 3 key products for 2021 and why you think they will be great sellers.
Since we only sell boards, our focus is clearly on sustainability and performance. AntyChop Technology has been extremely well received. At first there was curiosity and skepticism but after the test ride there is absolute enthusiasm.

 

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Magazine

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