Rossignol FW21/22 Snow Helmets

Rossignol 21/22 Snow Helmets Preview

Retail Buyers Guide:  Snow Helmets 21/22 Retail Buyer’s Guide
Brand:  Rossignol
Interviewee: Marine Cessans, Technical Equipment Product Manager

What are the main trends in the helmet market for snowboarding in FW21/22 and how do you address them with your products?
In Rossignol range – TEMPLAR & ALTA helmets are still the best snowboarders option.

We have a new helmet, called FIT IMPACTS. The retail price is 80€ (first price point for Rossignol). A very light helmet (400g) for both skiers & snowboarders.

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The Templar with IMPACTS Technology

Do you have any innovations in terms of design or materials for FW21/22?
New Fit Helmet. Still with the IMPACTS technology that is very important for Rossignol (on 100% of our helmets). It’s an all mountain design – and the main asset is that the helmet is very light (400g) – you forget you are wearing a helmet.

Are you offering any accessories to your helmets?
No – except visor helmets – but snowboarders are not the target of this kind of helmet.

Are your products targeted to specific customers / rider types?
Yes, we target All mountain / Freeride types.

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The FITS IMPACTS

What is the general consumer’s attitude towards wearing snow helmets? Has this changed in recent years?
People are more and more used to wearing a helmet. As they understand the need of wearing a helmet – they are ready to buy it a little bit more expensive than what they used to pay for their first helmet.

Where do you expect the biggest growth in helmets for FW21/22?
The biggest growth will be in the Visor helmets (but not a snowboard target) category.

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The ALTA with IMPACTS Technology

Do you have any interesting POS materials for retailers? Are you offering any other kind of retailer support for this category?
Some posters explaining the IMPACTS technology

Did the early spring lockdown affect the sell-through of FW20/21 helmets? If so, how are you addressing this issue?
Yes – quantities dropped with the lockdown situation (during pre order season).

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

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