Jucker Hawaii 2021 Longboards Preview

Jucker Hawaii 2021 Longboards Preview

Retail Buyers Guide:  Longboards 2021 Retail Buyer’s Guide
Brand:  Jucker Hawaii
Interviewee: Co-founder and Brand Manager

What is the current state of the European longboard market, also compared to the US?
We are looking at a very healthy market in Europe right now. Demand in the US also is up in comparison to Europe.

Has the current skateboard boom impacted your sales over the last Quarter?
We did really well in Q4 of 2020.

How has Covid impacted the supply side of the business?
Absolutely, our supply chain got seriously disrupted. Also, as a retailer on Maui, I was not able to restock my shop with 3rd party items such as accessories. Everything got sold out and no one had supplies in stock.

What is your collection theme and which stories are important for 2021?
Skatesurfing is a big theme for 2021 and the future. Surfing being Olympic and more wave pools opening all over the world. We will see a growing number of surfers and skatesurfing is a great way to train surfing.

Jucker Hawaii 2021 Longboards

What general trends are you noticing in terms of shapes and board sizes?
We see a trend to mini cruiser and cross over shapes and setups between longboarding and Skateboarding.

What are your main materials for 2021? Any sustainable stories?
Nothing new here. Still working with Canadian Maple and bamboo.

Which wheels, trucks and accessories do retailers need to keep on their radar next season?
They should really take a look at our Precision 1 Longboard Truck it is a piece of art.

Jucker Hawaii 2021 Longboards

How are you expecting the 2021 Tokyo Olympics to impact demand and participation? And will this be part of your marketing?
Let’s hope first they will hold the Olympics. If they do it will be a great opportunity for surfing and skateboarding to shine. We already see countries putting money behind surfing and skateboarding. National Surfing or Skateboarding Federations receive funding. This will create a larger interest in the sport and will create bigger participation as ambitious athletes now have a clear path and institutional support in the sport.

How are you supporting retailers amid the coronavirus crisis?
We have great customer support and retailers are customers too.

Brand Previews



Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Wakeboard Hardgoods SS21

Men’s Streetwear SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Screen Shot 2021-09-30 at 11.48.16
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