Brandit FW22 Mens Streetwear Preview
Retail Buyers Guide: Men’s Streetwear 2022/23 Retail Buyer‘s Guide
Interviewee: Madeleine Koziolek, Head of Marketing
What new themes/collections are you stoked to be releasing in the coming season?
We are proud to have successfully launched our first ladies and kids collection. Since fall 2021 we also offer our bestselling products for the little ones and the ladies and it makes us proud to see now, whole families in Brandit. Casual check shirts, cargo pants, bomber jackets and Co are already the absolute hit in the mini version. But also for our core target group, the men, we are continuously working on new jacket models and color extensions, such as our brand(it) new “Performance Outdoor Jacket” which is particularly robust due to the water-repellent 900D polyester and 500D Cordura and outdoor hearts beat faster
What is the “must have” boardsports look (head-to-toe) for next season?
We absolutely rely on our proven check shirts.
No matter if classic (red-black or black-white) or with pleasure in strong colors like royal blue and green, our sales figures confirm that check shirts belong in every wardroe. Therefore, we now offer a wide range of different models in plaid. From the classic flannel shirt, to lumber jackets with or without hood – for summer and winter.
To complete the look, we would reach for one of our loose cargo pants or shorts and combine with chunky boots, Bayside sneakers or beach slipper depending on the weather and occasion
Are trends staying the same, or are you noticing new styles coming through?
We can confirm that our instinct to expand our Teddyfleece collection was exactly right. Teddyfleece is seen this year more than ever and you can see that it has arrived in the brood of buyers
What are you doing with materials, colours and textures/ technology?
We have been using a variety of different colors and materials for quite some time.
If you like an article of the cut, you get this article with us always at least in 3 – 8 variants. From plain to camo, check and almost always in a size range up to 7 XL. That is what distinguishes us
Are you focusing more on layered styles or singular solid warm pieces?
We stand for INDIVIUAL WEAR and offer both variants accordingly. Many of our standard items are available in both the unlined or lined variant. Since we are specialized in the outdoor market since the beginning, we have adapted our product range to the needs of our customers and the customer has the choice
What are you doing in regards to sustainability?
Our product design reveals our preference for consistency in design, functionality and quality.
The best thing a company can do for sustainability is to make high-quality products that will last for years, or that can be recycled so we can use their materials for as long as possible.
In addition, we keep an eye out in all operational matters to ensure that we are operating sustainably and doing our part
Our Hooded Lumberjacket is a padded flannel-jacket with teddy fur and a detachable hood with drawstring. It has 2 breast pockets, 2 side pockets and 1 inside pocket.
Available in 4 Colors – Sizes from S – 5 XL
Our tactical, functional performance jacket
is made of water-repellent 900D polyester, 500D Cordura and has a breathable mesh lining.
This jacket has a large inner pocket with reverse zipper and comes with detachable hood. It has 3 front patch pockets with Velcro closure and additional zippered compartments underneath and ventilation openings
Available in 5 Colors – Sizes from S – 5 XL
The TeddyFleece Worker Jacket has a high thermal isolation
and breathable lining. This is probably our most comfortable wear with a large hood, high quality middle zipper,chin guard and storm flap and spacious chest pocket with reverse-zipper.
Available in 10 Colors – Sizes from S – 7 XL