NSP Adds Powerhouse APM to European Distribution Network

Driven by strong demand, NSP is proud to appoint APM Marketing GmbH as its official distributor for Germany, Austria, Switzerland and the Netherlands effective Dec 1st 2025

This move further strengthens NSP’s European distribution footprint, with SurfCloud now joined by APM — both dominant, established, and highly respected partners across some of the continent’s largest markets. Together with NSP’s network of smaller independent distributors, they will focus on deepening relationships with local retailers, surfers, and paddlers.

Building on their extensive retailer and rider network, APM is excited to expand its portfolio into Surf. “The category remains robust,” says APM CSO Loisi Stadler, noting significant opportunities for growth, particularly in Surf, SUP, and Race. With well-travelled German surfers showing up at breaks all over the world — often in iconic camper vans — the German surf scene continues to thrive far beyond the famous Eisbach or Munich’s impressive O2 Surf Town wave pool.

Since 2001, NSP’s commitment to delivering durable, high-performing boards has resulted in standout collaborations with leading shapers, including Richie Lovett’s newly introduced Volume range and Tully St John’s championship-winning Laguna Bay Sleepwalker longboards. As NSP approaches its 25th anniversary in 2026, the brand continues to build on a legacy marked by innovation and success at the highest competitive levels, including multiple gold medals at recent ICF and ISA World Championships.

This mix of elite performance, continuous user-focused product development, and exceptional durability has positioned NSP as a global category leader with strong market demand. The new synergy between NSP and APM is expected to amplify this momentum across all four key territories.