Roarsome Womens Outerwear F/W 2026/27 Preview

Retail Buyers Guide: Womens Outerwear F/W 2026/27 Retail Buyer’s Guide
Brand: Roarsome
Interviewee: Co-founder Will Chapman

Roarsome is on a mission to get kids off screens and back into the great outdoors through imaginative, character-themed adventures and products. What began in 2018 as a small skiwear brand called Dinoski has grown into a global movement inspiring families to play, explore, and protect the planet together. Co-founder Will Chapman tells all.

Can we have a brief history of the brand so far?
Today’s kids are spending record hours in front of screens, leading to rising levels of anxiety, depression, and suicide amongst young teens. Determined to change this, Roarsome launched a character-themed adventure brand, inspiring kids to get off screens and outside, protecting their physical and mental health whilst empowering them to care for their planet as they grow up. Starting in 2018, originally under the name of ‘Dinoski’, they launched a range of animal-themed children’s skiwear. To grab the attention of retailers, they converted an American School Bus into a showroom and drove it across the alps to international trade shows (Playtime Paris & Pitti Bimbo). After being invited to appear on Dragons Den and receiving multiple investment offers, the brand gained traction quickly, helping secure retail partnerships with Harrods, Selfridges, Next and others within a space of a year. They also began to license well known characters, producing Snow Suits for Spider-Man, Paw Patrol, Bluey, Peter Rabbit and NASA. After this initial success, they realised the opportunity was far bigger than skiwear, and the concept of fun and functional, animal-themed clothing applied to every outdoor adventure, whatever the weather. So they rebranded to Roarsome and crowdfunded to expand globally across swimwear, rainwear and accessories. During covid, with no travel or trade shows, they pivoted the use of their school bus and converted it once again into an adventure cabin which they offered to guests for glamping stays. They sold out every single night and used the money to buy two more Skoolies. They then used this fleet of American School Buses to partner with incredible hotels and outdoor destinations around the UK, offering Roarsome Adventures to their customers to promote their outdoor ethos. In 2023 they ventured into physical retail, with a pop up shop in Battersea Power Station before launching their first flagship store on Northcote Road in South West London. In 2025 they opened a new pop up in Gatwick Airport North Terminal selling swimwear, sun hats, sunglasses and swimming goggles for family holidays. In 7 years, they’ve grown sales more than 4000% and with traction starting to build in key international markets like EU, Middle East, US & Canada, they feel like they’re only just getting started.

What is Roarsome’s USP?
Backed by the creator of Paw Patrol, Roarsome is built on character IP and every item of clothing is based on one of those characters. This means there is more of an emotional connection between a child and an outfit. Rather than just putting on a coat, a child is becoming Spike the Dinosaur or Sparkle the Unicorn and the world is filled with more fun and imagination.

Tell us about your winter line for 2026/27
Roarsome now offers an expansive, award-winning range of winter clothing for kids. AW26 includes Ski Suits, Ski Jackets, Salopettes, Ski Gloves, Goggles, Socks, Base Layers, Snoods, Balaclavas, Beanies & Snow Boots. They have also introduced a beautiful Autumn collection of cold weather gear including Puffer Jackets, Fleece, Tracksuits, Trapper Hats and Mittens. For those escaping for winter sun, they’ve got you covered too!

Are there any new items or ideas you’re especially excited about?
We have some big plans bubbling for 2026. We have a huge partnership yet to be announced with one of the world’s most iconic hotels in the Maldives. We will be opening multiple Roarsome Treasure Hunts internationally with bespoke, hand illustrated maps. We’ll also be launching a brand new BMX/MTB inspired collection called Roarsome Riders including riders jerseys, helmets and bikes! All of those things are coming by Spring. It’s going to be a big year.

How are you making the brand more sustainable for the kids of the future?
Roarsome was selected in the BE100 2025 as one of the world’s most innovative purpose-led brands. Their sustainability initiatives span manufacturing, fulfilment, packaging, retail design and resale. 90% of Roarsome’s clothing is made from recycled plastic, utilizing innovative technologies such as REPREVE® and FENC® TopGreen®.

Which product range is your current best seller and why?
The most popular character right now is Sparkle the Unicorn but we have a few new characters joining the squad next winter which might rival her!

How do you see Roarsome evolving over the next few years?
The vision is to become the world’s leading kid’s outdoor and adventure brand, expanding through e-commerce, retail partnerships, flagship stores, and immersive outdoor experiences. From curated holidays and adventure destinations to purpose-led product design, every touchpoint will aim to encourage families to reconnect with nature.

Key Products:

SKI JACKET UNICORN 2:

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SKI JACKET UNICORN 6:

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SKI JACKET RABBIT 6:

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