Helloid Womens Outerwear F/W 2026/27 Preview
Retail Buyers Guide: Womens Outerwear F/W 2026/27 Retail Buyer’s Guide
Brand: Helloid
Interviewee: Marketing Team
PRODUCT HIGHLIGHTS
These 3-layer jackets are crafted from high-quality, water-resistant and waterproof domestic fabrics sourced from Japan. The seams are treated with waterproof tape, and both sides feature double slider ventilation to prevent overheating.
Water resistance: 20,000mm
Moisture permeability: 8,000g/m2
These three-layer bib pants are also made from high-quality, water-resistant and waterproof domestic fabrics sourced from Japan. The seams are waterproof taped, and the inseam has a large double-slider ventilation to prevent overheating.
Water resistance: 20,000mm
Moisture permeability: 8,000g/m2
MARKET TREND OVERVIEW
In 2 sentences – how was the men’s snow outerwear market in 2025/26?
Helloid, a leading snowboard apparel brand from Japan, focuses on the Japanese market and EU. The outerwear market in Japan is thriving due to excellent snow conditions as well as EU.
What are the main trends you take your inspiration from for 2026/27?
Japanese culture is known for its popularity of solid colors and basic shades, a trend heavily influenced by streetwear.
What new jacket fits and pant silhouettes are coming out in 2026/27?
This trend is heavily influenced by streetwear, characterized by its loose overall look and dimensional cut that emphasizes a relaxed feel.
Any *NEW* technical stories with regards to fabrics and materials?
The fabric is highly breathable, and the cutting is three-dimensional. There are proposals for water-resistant hoodies and similar items that are generating buzz.
How are you addressing sustainability topics, not only in production of your products (materials, transportation, packaging) but also their after-life / repurposing?
HELLOID operates exclusively on a made-to-order basis. We prioritize meeting customer demand over maximizing profits, which means we don’t have any leftover inventory in the market.
Any trends that your brand is moving away from?
HELLOID is a brand that prioritizes its core audience over trends and fast fashion.
What are your big marketing campaigns for 2026/27?
Our marketing strategy centers solely on our core audience and grassroots presence. By identifying local snowboarders as our brand’s voice, we can effectively leverage them as our local ambassadors.
Key Products:
RIDER-PT-3:
RIDER-PT-3
RIDER-JKT black 1:
RIDER-JKT black 1
RIDER-JK1:
RIDER-JK1
Brand Previews
