Burton Womens Outerwear F/W 2026/27 Preview

Retail Buyers Guide: Womens Outerwear F/W 2026/27 Retail Buyer’s Guide
Brand: Burton
Interviewee: Benjamin Schwarz – Softgoods Merchandising Manager Europe

In 2 sentences – how was the men’s snow outerwear market in 2025/26?
The season started strong, thanks in part to the full reset of our Burton outerwear line and the introduction of the Reserve collection, which delivered double-digit wholesale growth and early traction around our relaxed silhouettes. By simplifying the line, elevating functionality, and rebuilding our portfolio for long-term growth, we entered the market with a much clearer point of view—making it easier for riders and retailers to choose the right gear and helping us regain momentum in a competitive landscape.

What are the main trends you take your inspiration from for 2026/27?
For 2026/27, we’re drawing from three powerful forces: 50 years of Burton heritage, our creative direction rooted in Elemental Alchemy—motion, flow, harmony, freedom, perception, connection, transformation—and the energy we see through rider expression and progression around the world. From global pros to grassroots heroes, rider alignment continues to fuel some unexpected style shifts, bold fits, and a more expressive, movement-driven approach to outerwear.

What new jacket fits and pant silhouettes are coming out in 2026/27?
For 2026/27, our entire outerwear architecture evolves around a simple principle: we listen to our riders—from our team to everyday consumers. All three of our key collections—Burton Reserve, [ak], and Futuretrust—receive updated fits driven by rider feedback, market needs, and a strong shift toward more relaxed silhouettes. Burton Reserve expands its fit range with a true baggy fit: a straight leg from hip to hem, simplified seams for a clean drape, and traditional cargo pockets brought back by rider demand. The cut delivers the look without forcing riders to size up, ensuring a true waist fit—especially important for women. Our [ak] 2L category sees its first major fit update since W20. Leveraging learnings from our 3L patterning and the new Rider Wrap Fit, we’ve created a more functional on-snow silhouette with consistent sizing, more ease for layering, smarter seam placement, larger thigh pockets, and improved mobility—while still living within our Regular fit. Futuretrust pushes fully into what riders asked for: baggier, more oversized, and exclusively 3L. It’s built for those who want the strongest silhouette and the highest-performing materials we offer. In total, Burton now clearly covers the full fit spectrum—from stretch slim to regular, relaxed, and true baggy—doubling down on the modern, freeride-driven fits today’s riders are looking for. Future trust is a gender neutral collection and for reserve & AK we have the same styles and naming conventions for both genders to make it super easy to navigate.

Tell us about colours and prints:
Our color and print direction is built around Elemental Alchemy—IGNITE, CONNECT, TRANSFORM—creating clear palettes that flow across men’s, women’s, and youth. We focused on stronger gender distinction, art-driven prints, and clean color stories that merchandise seamlessly across categories, including the 50th Anniversary B by Burton drop.

WOMEN:
For women, our top color and print direction is anchored in three key stories across the line. In AK, the standout colors are Airstream Blue and Hot Tamale, paired with the season’s strongest print, Nimbus, which merchandises effortlessly across the women’s palette. In Burton Reserve, buyers gravitated toward Moondust Purple—an absolute hero color—alongside the rich warmth of Bearhug Brown and the highly versatile Crumple Dye print. Within the broader women’s Burton offering, Atlantic Teal continues to be a strong, feminine solid supported by expressive prints like Shockwave Floral and Seersucker Camo, both of which offer clean merchandising opportunities and broad commercial appeal.

How are you addressing sustainability topics, not only in production of your products (materials, transportation, packaging) but also their after-life / repurposing?
We lead with certified materials and clean chemistry: our fabrics are 100% bluesign®-approved, all [ak] outerwear is PFAS-free, and the entire [ak] line now uses GORE-TEX ePE membranes — a next-generation, low-impact waterproofing technology developed to replace traditional PFAS chemical. We’ve also eliminated single-use plastics from our softgoods packaging by switching to FSC-certified, recycled paper bags and recyclable packaging, reducing waste at retail and distribution. And to extend product life, all softgoods are built with durability at the core and supported by lifetime warranty, repair, and reuse pathways — keeping gear in circulation longer and lowering the impact per use.

Any trends that your brand is moving away from?
We’re moving away from unnecessary complexity — in features, in silhouettes, and in line architecture — to deliver a cleaner, more purposeful offering. Instead of chasing every trend, we’re focusing on clarity, function, and fit, keeping pricing flat year over year.

What are your big marketing campaigns for 2026/27?
In 2027 its Burton’s 50th Anniversary, celebrated through the 50/50 platform—a milestone that honors five decades of shaping snowboarding while setting the tone for the next fifty. As part of this moment, we’re reintroducing iconic styles like Powdershell, BioLight, Ronin, and B by Burton, rebuilt with modern tech and fits to evoke nostalgia while delivering true on-snow performance. In parallel, we launch one a more progressive initiative: the Burton x Zeb Powell Collection. it’s a completely new, disruptive ”zebulos” approach to outerwear, fueled by his creativity, energy, and boundary-breaking style. This collection stands as the forward-looking counterpoint to our heritage story, showing exactly how Burton intends to shape the future the next 50 years of snowboarding.

Key Products:

Women’s Reserve GORE-TEX 2L Insulated Jacket:
Our pinnacle insulated resort jacket, built with GORE-TEX 2L recycled polyester and lightweight ThermacoreECO insulation for dependable warmth and waterproofing. A regular fit, full seam taping, pit zips, helmet-compatible hood, and comprehensive pocketing make it a high-value, all-conditions staple. PFAS-free DWR and bluesign® materials ensure clean, responsible performance.

Women’s Reserve 2L Baggy Cargo Pant:
A true baggy-fit women’s cargo pant designed directly from rider feedback—wide through the leg with a true-to-size waist for the perfect balance of style and mobility. Built with DRYRIDE 20K recycled polyester, fully taped seams, rider-requested cargo pockets, and a hem cinch for versatile shaping. Bluesign® materials and PFAS-free chemistry keep impact low.

Women’s [ak] Swash Synthetic Insulated GORE-TEX 2L Jacket:
Built for serious weather, the women’s Swash combines GORE-TEX 2L ePE, mapped PrimaLoft® Silver insulation, and a performance-driven fit for backcountry and resort riding alike. Cohaesive™ hood adjustments, pit vents, backpack-friendly patterning, and RECCO® add pro-level function. Fully bluesign® approved and PFAS-free, it delivers warmth and protection without compromise. The more detail, opinion, description & comment you give us, the more we can feature you.