Airblaster Womens Outerwear F/W 2026/27 Preview

Retail Buyers Guide: Womens Outerwear F/W 2026/27 Retail Buyer’s Guide
Brand: Airblaster
Interviewee: Marketing Team

In 2 sentences – how was the Women’s snow outerwear market in 2025/26?
Women’s Outerwear remains a strong category for Airblaster, due to our focus on Women’s specific FIT as well as our representation of interesting color and print. Overall, outerwear market seems to be gaining some momentum over previous season, with inventory issues resolving naturally. Early snow always helps!

What are the main trends you take your inspiration from for 2026/27?
The driving themes behind Airblaster’s 2526 Women’s outerwear line are FIT, FUN, and FUNCTION.! Airblaster has always been known for dialed FITS, whatever the silhouette, these are fits designed and tested by and for snowboarders, with the help of a team of professional developers. Fits across the board remain baggier, so this is where we’ve focused fit for new and updated styles, making sure to create wide fits that still fit well and are flattering. As always, Airblaster brings Stay WILD level color and print with plenty of beautiful subtle MILD colors for those who want interesting and subtle without going crazy.

What new jacket fits and pant silhouettes are coming out in 2026/27?
We continue to expand use of our popular EVERY BODY fit, which accommodates wider body types, and is in line with baggy fit trends. Our W’S SASSY BEAST SUIT and W’S FREEDOM SUIT one piece outerwear suits have both been updated with this fit, as well as with new cut and sew, materials, and waist adjustment, for customizing the fit to perfection. Our W’S BAGGY FIT continues to turn heads and perform at retail, with our WOMEN’S CYPRESS JACKET being a prime example. This one was developed in collaboration with pro Team rider NAIMA ANTOLIN, and features her custom art on the external labeling.

Tell us about colours and prints:
Beyond fit, color and print are two main categories where Airblaster always shines! For 26/27, we’ve brought a few beautiful pastels with slightly increased saturation and pop. Use of color is increasingly tonal, creating rich combinations of 2-3 tonal variations of same color. Use of print is restrained for 26/27, with LEOPARD being offered in 2 new variations (SNOW LEOPARD, a tonal white print, and BLACK LEOPARD, a tonal black print) added to our DARK LEOPARD, a more traditional highly wearable feline look. WATERCOLOR print is available for those looking for a little more color.

Any *NEW* technical stories with regards to fabrics and materials?
Our entire W’S BEAST SERIES utilizes 100% recycled outer fabric in 30K / 20K finishing. For 26/27 we’ve added new 100% recycled lightweight ripstop outer fabric, that is more of a functional ripstop, adding lightweight performance while maintaining a refined hand feel and subtle look.

How are you addressing sustainability topics, not only in production of your products (materials, transportation, packaging) but also their after-life / repurposing?
Airblaster uses a great deal of recycled outer fabrics across the line. Unlike other brands, if we use a RECYCLED icon, or claim ‘recycled’ in product copy, this means that the shell fabric is 100% recycled! ALL of the taffeta we use for linings is either 100% recycled or 100% solution dyed (our preferred most sustainable lining tech). Our return rate for warrantee is so miniscule, that no large scale repair program is warranted. We offer customers who have experienced a sewing defect or breakage a credit to perform repair locally, to avoiding the high environmental cost of shipping, support local business, and empower outdoor customers to extend the life of all of their gear.

How are you targeting the female boardsports clients?
Airblaster naturally attracts those who love to have fun with their friends in the snow! We have always been a force of accessibility, whether keeping the cultural & cool barriers low to encourage participation, or offering high value outerwear that maintains value throughout its long life span

Any trends that your brand is moving away from?
We’re moving towards the same trends Airblaster has always moved towards, namely those that support having fun on your snowboard. We’re not interested in trying to sell hardcore mountaineer bros our durable summit-ready snowboard outerwear in dope fits. We stay in our lane, committed to our line. We’re not poseurs or public corporations with big budgets creeping in to sell shiny corporate outerwear to snowboarders, but that’s not to say that you can’t find plenty of that out there. If thats what you’re into.

What are your big marketing campaigns for 2026/27?
GO MEDIUM (and then go home) remains a primary focus of our medium sized marketing campaigns worldwide. Offering Glorious Feelings since 2002 is another important campaign, especially in Europe.

Key Products:

W’S FREEDOM SUIT:
Nothing protects you like a Freedom Suit! Featuring our Women’s Every Body fit and a new adjustable waist, the Airblaster Freedom Suit offers the seamless protection of our Ninja Suit base layer, in a comfy 15K waterproof outerwear suit! Layer the Freedom Suit over the Ninja Suit (both with our trademark hip zip for easy-peezy) to create a powder forcefield that offers convenient bathroom breaks. Insulated color ways have 60/40g zonal insulation.

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W’S FREEDOM DOWN JACKET:
Gotta have the real stuff! The Airblaster Women’s Freedom Down Jacket is filled with the insulation that mother nature herself designed specifically for keeping cute baby ducks warm and cozy, aka down! More specifically, this jacket is chocked full of fluffy, luxurious, 500 fill power down. 10K waterproof shell won’t rip or tear easily, and critical seam sealing brings the weather proofing up, while keeping the price… waaaaaaait for it… down.

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W’S ACCESS PANT:
Whether lapping tow rope, chair lift, or street feature, the Airblaster Access Jacket is your waterproof all-access pass to the freestyle lifestyle. Clean hoody styling and Baggy fit in a 10K waterproof shell that offers solid storm protection and plenty of room for things like moving and layering. Designed and developed to be the simple, functional, affordable outerwear solution to unlock access to snowboarding and the good times that go with it. The more detail, opinion, description & comment you give us, the more we can feature you.

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