Rehall Womens Outerwear F/W 2026/27 Preview

Retail Buyers Guide: Womens Outerwear F/W 2026/27 Retail Buyer’s Guide
Brand: Rehall
Interviewee: Dana Smits – Desiginer Womens & Girls-jr. collection

In 2 sentences – how was the women’s snow outerwear market in 2025/26?
Dana: The pre-sale of the womens collection was good, better than the year before. And now we hope for lots of snow, so the sell-out will also be great!

What are the main trends you take your inspiration from for 2026/27?
Dana: The global Country/Cowboy trend inspired me to create a complete “Western”–themed color story for the women’s collection.

What new jacket fits and pants silhouettes are coming out in 2026/27?
Dana: Inspired by the country theme, I introduced several new jackets and pants that capture this look — including fringed jackets and snowsuits, and pants with lace-up details running along the front of the legs. They’ve turned into true fashion pieces with a bold, standout vibe! I also added two new colour stories for women focused on the emerging baggy trend — featuring oversized pants and jackets, a fresh direction for the women’s collection. It’s a completely different mood from the cowboy-inspired group, but equally cool in its own way!

Any *NEW* technical stories with regards to fabrics and materials?
Dana: I didn’t necessarily introduce new technical materials for the women’s collection. Both the regular ski line and the baggy-fit collection use our signature 20K/20K 100% recycled polyester fabric that’s standard across our ranges. However, the women’s fashion-ski collection — including the cowboy-inspired colour story — features more softshell materials and even TPU leather fabrics, blending fashion and performance in a distinctive way.

How are you addressing sustainability topics, not only in production of your products (materials, transportation, packaging) but also their after-life/repurposing?
Dana: We encourage people to pass the product on to someone else once they’re done with it.

How are you targeting the female boardsports clients?
Dana: I believe that with our wide range of snow-wear styles, we’re able to appeal to a broad audience of women. Our “regular” ski collection features jackets and pants with a classic ski fit, offered in a variety of colour combinations — from calm, neutral tones to more expressive, statement pairings. Then we have our two new women’s collections: the fashion-ski line and the baggy-fit line. Each attracts a completely different type of woman, which we truly appreciate and enjoy! Our goal is to make every woman feel confident and comfortable in our clothing.

Any trends tat your brand is moving away from?
Dana: Not particularly.

What are your big marketing campaigns for 2026/27?
Dana: Our marketing strategy for Winter 2026/27 hasn’t been finalized yet — we’ll first evaluate which items perform best in pre-sales and then place a strong emphasis on promoting our newly developed pieces.

Key Products:
Dana: We do not have product pictures of the winter 2026/27 items yet because we don’t even have received the SMS yet.. but we created some by the help of AI:

VERO-R – womens short biker-cowboy snowjacket – Choco Snake:
The VERO-R is a newly developed jacket that taps perfectly into the global cowboy trend. It features bold new materials such as snake-print leather and fringed detailing on the back. With its shorter cut, this jacket is guaranteed to turn heads on the slopes.

VERO-R

MICHELLE-R – womens puffer snowjacket – Tropical Reef:
The MICHELLE-R is an oversized puffer ski jacket that belongs to the baggy-fit collection. Designed for the more daring girls out there, its striking all-over print gives the piece a bold yet distinctly feminine edge — truly a must-have!

MICHELLE-R

NADY-R – womens retro puffer snowjacket – Lime Punch:
The NADY-R is a returning favourite from last year’s collection — and since it performed so well, why change a winning team? Part of our “regular” ski line, this jacket features a flattering fit and comes in several colourways. This version stands out thanks to its lively lime accents paired with rich brown tones.

NADY-R