Forum Mens Outerwear F/W 2026/27 Preview
Retail Buyers Guide: Mens Outerwear F/W 2026/27 Retail Buyer’s Guide
Brand: Forum
Interviewee: MIKKEL – HEAD OF FORUM SNOW EU
In 2 sentences – how was the men’s snow outerwear market in 2024/25?
Good – people need good gear to get the most out of their favourite pastime.
What are the main trends you take your inspiration from for 2026/27?
Improving the tech of our 3 layer all-mountain jacket & pant and at the same time bringing more choice for the park rats with two new jackets.
What new jacket fits and pant silhouettes are coming out in 2026/27?
Loose to baggy oriented silhouettes with all bells & whistles which will make you comfy in any terrain.
Tell us about colours and prints:
Earthy tonals with a few pop out here and there.
Any *new* technical stories with regards to fabrics and materials?
Improving waterproofness & breathebility of our 3 layer all mountain jacket & pant to 30k/30k – so more protection from the elements.
How are you addressing sustainability topics, not only in production of your products (materials, transportation, packaging) but also their after-life / repurposing?
Same as with our boards – with the abovementioned in mind all factories and manufactoring processes are fully certified and complies with all guidelines to preserve & improve our globe’s health.
What are your big marketing campaigns for 2026/27?
It’s cooking……stay tuned!!!
Key Products:
All-mtn series:
3-layer breatheable membrane, 30k/30k, fully taped seams, 4-way stretch, ykk aquaguard zippers, eco-elite dwr finish, vents, arm pass pocket, boot gaiters
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Park jacket:
New for w2627 – 2-layer lightweight shell, 10k/10k, fully taped seams, pfas free dwr, ykk zippers, 2” drop tail, reflective piping
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Park pant:
Updated design for w2627 – 2-layer 150 denier fabric, fully taped seams, eco-elite dwr finish, elastic drawcord waistband, tricot lined pockets, inside hanger loop, reflective side piping, baggy fit. The more detail, opinion, description & comment you give us, the more we can feature you.
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