Colourwear Mens Outerwear F/W 2026/27 Preview

Retail Buyers Guide: Mens Outerwear F/W 2026/27 Retail Buyer’s Guide
Brand: CLWR
Interviewee: Finn Schottenius, Head of Colourwear

In 2 sentences – how was the men’s snow outerwear market in 2024/25?
The 24/25 season came with a few challenges, from economic pressure to long dry periods with a lack of snow and very late Easter. For Colourwear, the Scandinavian market was tougher, while Central Europe showed growth. It was great to see trends where Colourwear has been an early adopter really take off, especially unisex pieces and baggier silhouettes.

What are the main trends you take your inspiration from for 2026/27?
The 26/27 collection is marketed around the “Better Together” theme. All about riding together, hanging together and keeping snow wear fun without losing performance. Built by riders and shaped by board culture, the collection balances technical outerwear with relaxed fits and strong street energy. 26/27 colours keep things grounded but expressive. You’ll see strong core tones like black, off-white and dark olive mixed with subtle checks and seasonal accents. The palette is easy to wear, easy to mix, and designed to look good across multiple seasons, less hype, more longevity. Everything is there for performance, but the focus stays on comfort and real-world use rather than gimmicks

What new jacket fits and pant silhouettes are coming out in 2026/27?
26/27 Season will continue to be a season where unisex pieces are central to the core market, while we also see the market dividing into many different niche directions. Overall, the ability to mix and match pieces to create a personal, unique style is becoming even more important. For Colourwear in the 26/27 season, you’ll see more styles that support this direction, alongside a continued focus on introducing more sustainable fabrics and trims across the collection.

Tell us about colours and prints:
For 26/27, Colourwear’s colour palette is built around strong, wearable core colours with the right amount of personality. Timeless tones like black, off-white and earthy greens are combined with seasonal accent colours, with coffee brown standing out as a key seasonal shade. The focus is on colours that are easy to mix and match across the collection, supporting personal styling and long product lifecycles while still feeling fresh and relevant.

Any *NEW* technical stories with regards to fabrics and materials?
We see a growing demand for more technical garments within freeride, with increased attention to details that support long, full days in unpredictable outdoor conditions. At the same time, the industry is pushing harder toward sustainable fabrics and smarter material choices, making performance and responsibility go hand in hand rather than competing.

How are you addressing sustainability topics, not only in production of your products (materials, transportation, packaging) but also their after-life / repurposes?
This is an important topic for us as a brand, but also for our customers. We still see many consumers ordering too many products and then returning a large part of them. One of our key focuses for season 25/26 is to explain our products in more detail, helping customers make better choices and avoid over-buying. This reduces unnecessary deliveries and returns, and in turn lowers the environmental impact. From a material perspective, we are also steadily increasing the use of more sustainable fabrics and trims across the collection.

Any trends that your brand is moving away from?
Rather than chasing short-term trends, we stay focused on our core segment and see that snowboard core riders are connecting with the brand more and more. By staying true to our roots and rider-driven mindset, Colourwear continues to strengthen its position within the core snowboarding community.

What are your big marketing campaigns for 2026/27?
“Better Together” is about snowboarding as a shared experience. It celebrates crews, friendships and the moments that happen around riding, not just the riding itself. The campaign focuses on real people and real connections, showing how unisex styles and mix-and-match pieces work across different riders and personalities. It’s inclusive, relaxed and honest, reflecting Colourwear’s belief that snowboarding is simply better when we ride and create together.

Key Products:

The Box Jacket and Box Pants:
The Box Jacket and Box Pants are key hero products for Colourwear, representing the brand’s unisex, style-first direction. With relaxed, boxy silhouettes, they offer freedom of movement, easy layering and versatile styling across different riders and settings. Built with rider-approved functionality but led by design and attitude, the Box Family captures the core of Colourwear today.

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The Transfer Jacket and Pants:
The Transfer Jacket and Pants are designed as dependable, performance-focused outerwear for riders who spend long days on the mountain in changing conditions. They combine reliable weather protection, comfort and practical details with a clean, balanced silhouette that’s easy to layer and wear. Positioned as a more technical option in the collection, the Transfer set delivers function without losing Colourwear’s relaxed, rider-driven look.