Norrona Mens Outerwear F/W 2026/27 Preview
Retail Buyers Guide: Mens Outerwear F/W 2026/27 Retail Buyer’s Guide
Brand: Norrona
Interviewee: Marketing Team
Sustainability:
Norrøna offers premium outdoor products and guided adventures around the world. The Norwegian family-owned company is also striving for leadership in environmental responsibility. By its 100-year anniversary in 2029, Norrøna aims to achieve 10 goals, including a zero carbon footprint, using 100% responsible materials, and ensuring zero waste in products and operations. The company is also committed to ethical practices such as respecting land use and biodiversity, ensuring animal freedoms, and maintaining transparency and admirable working conditions throughout its value chain. Furthermore, Norrøna pledges to dedicate 1% of its sales to projects that benefit the planet and communities
Key Product: Mens Winter Jacket
The original waterproof, durable ski/snowboard jacket developed for big mountain freeride. The product, first introduced in 2004 but continuously improved over time, is seen as the first jacket made for freeride skiing/snowboarding with its innovative features, new cut and bold colors.The GORE-TEX ePE (expanded polyethylene) membrane is a key milestone in the responsible performance journey, providing high-performing, durable products that are engineered for long product life. Key features include a protective storm hood with one-hand adjustment, two-way underarm zipper, Napoleon chest pockets, one zipped inner stretch pocket and one stretch mesh dump pocket, front ventilation, keycard pocket on the overarm, asymmetric cuffs with Velcro adjustment, integrated and improved hand-gaiters, adjustable bottom hem, and zip-off powder skirt with gripper elastic and snap-seal solution.
mens ski jacket
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