Rehall Mens Outerwear F/W 2026/27 Preview
Retail Buyers Guide: Mens Outerwear F/W 2026/27 Retail Buyer’s Guide
Brand: Rehall
Interviewee: Marketing Team
In 2 sentences – how was the men’s snow outerwear market in 2025/26?
The men’s outerwear market showed strong sell-through, especially in versatile and style-driven pieces that work both on and off the slopes. We’re confident this momentum will carry into a positive new order round.
What are the main trends you take your inspiration from for 2026/27?
For 2026/27, we’re going back to our roots, drawing inspiration from our early collections and authentic mountain heritage, but reworking them with modern cuts, materials, and detailing.
What new jacket fits and pant silhouettes are coming out in 2026/27?
We’re introducing more relaxed, freeride-inspired fits with a subtle baggy aesthetic, while keeping functionality and freedom of movement at the core. Pants follow the same line, slightly wider, more comfortable silhouettes with a clean, technical look.
Tell us about colours and prints:
The new palette mixes retro-inspired earth tones with energetic highlight colours like acid lime and burnt orange. Prints are bold but balanced, with faded camo and tonal mountain graphics.
Any *NEW* technical stories with regards to fabrics and materials?
We’re introducing upgraded mechanical stretch fabrics with improved breathability and recycled insulation that delivers warmth without bulk. Seam-taping and DWR coatings have been enhanced for longer durability and weather protection.
How are you addressing sustainability topics, not only in production of your products (materials, transportation, packaging) but also their after-life / repurposing?
Sustainability remains a key focus — we’re increasing the share of recycled fabrics, reducing transport emissions through consolidated European logistics, and using fully recyclable packaging. We’re also exploring take-back and repair programs to extend product lifespan and reduce waste.
Any trends that your brand is moving away from?
We’re moving away from overly tight fits and high-gloss finishes, shifting toward more authentic, durable, and timeless outerwear built to last beyond one season.
What are your big marketing campaigns for 2026/27?
Our main campaign, “Back to the Roots”, celebrates the original Rehall spirit with a new generation of riders — combining nostalgic design language with modern energy. It will be supported by mountain-lifestyle content, collaborations with semi-pro snowboarders and skiers, and a strong push across TikTok and Instagram.
Key Products:
TRUCKFULL:
TRUCKFULL
HEROW:
HEROW
BRASKO:
BRASKO
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