1910 Mens Outerwear F/W 2026/27 Preview
Retail Buyers Guide: Mens Outerwear F/W 2026/27 Retail Buyer’s Guide
Brand: 1910
Interviewee: Marketing Team
In 2 sentences – how was the snow outerwear market in 2024/25?
2024/25 was a tough season — licensing chaos, tightening market, and only the brands rooted in real culture holding any ground. On the flip side, it also helped clear the noise a bit and remind everyone that snowboarding still belongs to the riders, creating the perfect chemistry for something authentic to rise.
What are the main trends you take your inspiration from for 2026/27?
For 26/27, our inspiration comes from a lot of places—first and foremost from our riders: Brayden Charette, Pat Moore, Tosh Krauskopf, and of course Jamie and Schoph. Their legacy, standards, and the ever-changing conditions they ride in continue to set our bar. Trends are subjective, but for us, inspiration also comes from the terrain, the weather, and the soul of the places and experiences that shaped us, and every snowboarder who’s ever found peace of mind in the mountains. Our gear has to live up to that—honoring the performance demands, and the community of likeminded people that define who we are.
What new jacket fits and pant silhouettes are coming out in 2026/27?
For 2026/27, our first collection we’re introducing one new jacket and one new pant—both built in Storm Grey, with a limited-edition colorway offered only to a small group of select retailers. The fit and silhouette are a culmination of input from Jamie, Schoph, our riders, reps, and the extended 1910 family.
What are your big marketing campaigns for 2026/27?
We are just following our gut… We only have one style of jacket and one pant so easy to pick what to submit! All the copy you could want is in the PDF (first 10 days) and a folder of high res pics, on body, etc.. I can provide any of the imagery from the catalog as well if needed.
Key Products:
1910 H226 FLATS:
_H226_FLATS
STGY-BTA
STGY-BTA
STGY-BTA
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