Oxbow Accelerates its Retail Expansion with Opening of a new Store in Les Sables-D’Olonne

Building on an exceptional resurgence and a return to its roots that has been widely embraced by outdoor enthusiasts, Oxbow, France’s leading action sports brand, announces a series of store openings across the country. Spanning from late March to July, this strategic expansion marks a major milestone in the consolidation of their distribution network.

This strategic expansion kicks off this Friday, March 20, with the opening of a new retail location at 32 rue de l’église, in Les Sables-d’Olonne.

Since its relaunch, Oxbow has successfully reconnected with its original DNA. By focusing on more technical products, eco-friendly materials, and a strong connection to surf culture, Oxbow is showing excellent signs of growth. This renewed strength now allows Oxbow to invest in brick-and-mortar retail.

Collections on display include Men’s and Women’s ready-to-wear, as well as the Sea Shepherd France capsule collection (GOTS-certified organic cotton, made in Europe).

Opening Hours are 10 a.m.–12:30 p.m. / 2:30 p.m.–7 p.m., Tuesday through Saturday. Open 7 days a week starting March 30.

This location in Les Sables-d’Olonne marks the kickoff of a series of summer openings, confirming the strength of Oxbow’s business model.