DYSUJO, a Newquay-based full stack marketing agency, helping brands to connect to their audience

DYSUJO, the Newquay-based full stack marketing agency is the organiser of the UK Surf and Skate Expo that was launched in Newquay last year. Founder Chris Thomson spoke to Source about how this new event fits into its multi media offer designed to build brand audiences.

Chris Thomson, from DYSUJO, a Newquay-based full stack marketing agency, has been surfing for the better part of 36-years. Through that career – so to speak – Chris became a professional longboarder winning national titles in the UK and Canada and took part in the ISA World Longboarding Championships in 2019. At 44-years-old, there’s no slowing down. “Watergate’s my home break,” said Chris. “It’s nearby and kinda works through the tide.”

For the past 25-years, Chris has made surfing his business, starting travel companies before launching Marwick Marketing a Premier Google Partner Agency, while living in Canada – Chris grew that business to one of British Columiba’s top 10 fastest-growing companies , before moving back to the UK and replicating the model here.

Chris Thomson

Then, Chris started Longboarder Magazine with close pal Sam Bleakley, before opening 10 Over Surf Shop. From there, the opportunity to take on Wavelength Surf Magazine, Europe’s longest running surf media company came about, and Chris snapped it up. “The mag’s the same age as me, and we couldn’t let that opportunity go to waste.”

So came the idea – with all these moving parts, how best to tie it all together and create an ecosystem that supports all the different levers of business. DYSUJO was born, an overarching company that houses Marwick Marketing, 10 Over Surf Shop, Longboarder Magazine, Wavelength Surf Magazine, Out Of Office Conference, European Surf Film Festival  and The UK Surf & Skate Expo, which rolls out its second year in July.

Wavelength old school mags

“Let’s say we’re talking to brands about Search Engine Optimisation, AI Search Optimisation , Google Ads, Meta ads and they want some added story-telling,” said Chris. “Great, we can stock your product in 10 Over Surf Shop, we can help launch a brand spotlight on Wavelength’s website, include an advert in the magazine, have a guest speaker spot at the UK Surf & Skate Expo. There’s a real mix of integrated product and In Real Life marketing. We believe in helping to amplify voices – but also, after listening to the needs of companies and brands, to create custom campaigns for them.”

“What we want to do, is better connect everyone to an audience that want to hear about your brand, or your story – to make sure the right people are seeing the right messaging at the same time, and make great content, campaigns, events, products along the way.”

The idea was solidified during a drive up to Birmingham for the National Outdoor Expo. Chris had just bought on board a surf media veteran — Jason Lock, to help deliver digital campaigns for DYSUJO. The two laid out a road map for the business and how it would work.

Jason Lock

Jason’s experience with media, content, strategy and building brands helped shape the landscape for the future. “That drive to Birmingham was pivotal,” said Jason, who joined DYSUJO after being Global Managing Editor of surf-forecasting website magicseaweed and Senior Editorial Manager EMEA for US-based surf platform, Surfline.

“The way brands benefit from working with us is, you get AAA care at the hands of our team,” said Chris. “But we’re also not afraid to go the extra mile. We don’t really stop – and that’s the energy and benefit we bring to the table. Plus, you have an audience of ocean-lovers and outdoor-enthusiasts who want to hear your stories.”

DYSUJO team present cheque to Wave Project after supporting the charity in 2025

The company’s growing from strength-to-strength too, recently signing a whole roster of new clients. “In the future,” said Chris, “we want to help brands scale, grow and continue to deliver results. If you’re taking a foot into the outdoor lifestyle market – we want people to think about DYSUJO first and then let our work do the talking for us. Want to deliver a custom campaign in record-timing? We can do that. The best results we see is when our clients treat us as an extra employee, where they can pick up the phone and bounce ideas around, where they know if they email, it’s not going into a black-hole. We’re on it, all day, every day.”

Chris-Thomson

You can book in for a call with the team, any time. Message Chris direct christian@marwickmarketing.com or visit www.dysujo.com to learn more about the brand ecosystems.