Brand Profile: 1910 bringing a freshness to the boardsports apparel market
Founded two years ago by Schoph, Scottie Daniels and Jamie Lynn and recently joined by Ryan Immegart, 1910 has burst onto the scene bringing a freshness to the boardsports apparel market. Source spoke to the crew to hear first hand all about this successful start up
What was the original inspiration behind founding 1910?
“It started with finding a friend and fellow artist who shared the same creative instinct. Every time we painted together, something unique happened—our individual styles naturally blended into something stronger as a collaboration. The more we worked, the clearer it became that this could grow into something bigger. We began building a body of work we were genuinely proud of. The name 1910 came from adding the numerical values of the first letters of our names in the alphabet. We screen-printed our first shirt, and 1910 was born.” – Jamie Lynn
Who is on the team behind the brand?
The snowboarding community and anyone that is living right and being free.
What are some major milestones in the brands development?
Key milestones for 1910 include evolving from an art-driven project into a fully realized brand, launching our first screen-printed apparel, and steadily building a body of work rooted in collaboration and community. A major step forward was the development of our debut outerwear program—bringing decades of riding experience, technical intent, and real-world testing into a product category that demands authenticity. Alongside product growth, we’ve focused on building the right infrastructure behind the scenes: strengthening our resources, refining our operational efficiencies, and establishing reliable systems across design, production, distribution, and partnerships. These milestones have allowed us to grow thoughtfully—without losing the creative independence and human connection that define 1910.
What motivated you to expand into outerwear now?
It felt like the right moment in the cycle. The timing aligned creatively and operationally, and with decades of riding experience behind us, outerwear became a natural next step we were finally ready to do right.
Who will your outerwear be aimed at?
Anyone who believes in the power of snowboarding and the healing nature of the mountains. Snowboarding keeps us curious, grounded, and connected—it’s our fountain of youth, and this outerwear is built for those who feel that pull, no matter their age.
How does the community affect what you design?
It affects everything. Our community informs our instincts the same way weather informs riding conditions. The people, places, and experiences around us shape how we think, what we build, and why it matters.
What challenges have you faced in developing and producing outerwear?
We’re a small brand with limited resources, so it’s tough. Outerwear is complex and demanding, but we’ve stayed disciplined—keeping it small, tight, and focused. We’re not trying to get ahead of ourselves; we’re committed to doing it right rather than doing it fast.
Any upcoming projects or collaborations you are excited for?
We’ve got projects in the works with Death Grip Gloves and Dragon for 26/27, but we’re especially excited about expanding our own line—introducing new fits, new price points, and fresh artwork as the brand continues to evolve.
www.9teenten.com
