Sport Achat Grenoble France 26-28th January Preview
Sport Achat Hiver will once again be held at the end of January at the Alpexpo exhibition centre in Grenoble. As always, the January timing of the show is key for those earlier pre-book deadlines, but it also makes this the season’s last opportunity for suppliers and retailers to place those orders for next year’s winter shop windows.
Grenoble is a great location for a winter show, situated right there in the mountains with the perfect alpine ambiance. Accessibility is undoubtedly a major contributing factor to the show’s success: Grenoble is centrally placed in the heart of the Alps, guaranteeing winter sports retailers and visitors quick and easy access from all over Europe, and from further afield. As a result, the event has gone from strength to strength, with 20,000 square metres of space already booked this year and an anticipated record attendance of over 4,000 visitors expected.
In addition this is set to be a significant year for Sport Achat Hiver and for the industry in general, because of the knock-on effect of ISPO’s decision to relocate from Munich to Amsterdam, starting in 2026., ISPO is also re- positioning itself as a primarily consumer show, bringing the event forward to take place in early November. This all reinforces Sport Achat Hiver’s position as the leading European trade fair for all winter sports.
More than 50 snowboard brands have taken booths so retailers, buyers and professionals can be sure that all categories of hardgoods and soft goods will be well represented. In other words, with almost every snowboard and ski brand exhibiting alongside goggle, gloves and helmet brands, plus an extensive choice of outerwear, buyers will find all they need to prepare their winter season and make the best product selection for their shop. Additionally, retailer service brands will also be well represented with companies offering shop fittings, signage and retail software systems, making the event a real ‘one-stop shop for all things’ retail.
Driven by a clear strategic ambition, the internationalisation of Sport Achat, which was already tangible in January 2025, will be increasingly evident this year. For the 2026 edition, the event organiser Sportair ,is stepping up its efforts to further ensure that what French retailers already knew, that Sport Achat Hiver is the leading European trade show for ski equipment, technical apparel and winter sports gear and is now also regarded as a key sourcing and discovery platform for retailers from all over Europe. Three additional specialist staff joined Sportair to support this international expansion campaign. Throughout 2025 the Sportair team met with exhibitors and visited 250 key retailers. 83 foreign stores are already signed up with more expected, as special offers for both accommodation and transport are available to incentivise international retailers. Brands across a wide range of product segments have shared their European customer databases with the show and all email campaigns, invitation mailings and all Sport Achat communications are now multilingual.
Exhibiting brands are strengthening their presence by bringing in teams from neighbouring countries, whilst new exhibitors are continuously joining, for example brands from the UK, Netherlands, Italy and Spain have confirmed their participation. In total over 300 brands will exhibit.
Near the entrance to the show, you will find the Fresh Zone, a space specially created for young entrepreneurs featuring twelve exhibiting brands who are new to the scene. This year’s Fresh Zone exhibitors are Alt Ego, CordAlp, Kou Sportswear, Meeko, Phunkshun Wear, Ruanua ,Rupe, SRKS, Sloe, vingt Cinq milliemes, Wild Mountains and Yogiwell. They will be offering many different product categories, so make sure you check out all these new offerings that will help to keep your shops offer fresh.
Moodboard will feature three major trends of tomorrow, illustrated with inspirational products from the exhibiting brands.
Sport Achat has also planned an inspirational area with their partners Mission Retail Design, that this year will focus on shop windows.
In between your appointments, you can eat in the Food Truck Zone within the salon where there will be a wide choice to satisfy all tastes. On Monday evening is the traditional Sport Achat evening, starting with speeches at 6.30pm followed by DJs, cocktails and a buffet. The following evening, brands will have the opportunity to invite visitors to their booths for an end of the day drink.
New this year, on Wednesday Sport Achat will welcome retailers and buying visitors with a coffee reception, a pass to go snowboarding in Chamrousse, and an invitation to free on-site catering inside the show.
Airports in the region include Grenoble, Geneva and Lyon Saint-Exupéry. Grenoble is also well connected by motorway and TGV from both Paris and Marseilles. The show is open from 9am to 7pm Monday and Tuesday and 9am to 6pm Wednesday. So why not jump on a plane or get in the car and head to Sport Achat Hiver to feel that collective winter spirit. This is your last opportunity in Europe to see and order 26/27 products at the final winter show of the season. See you there
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