Goodboards Snowboards F/W 2026/27 Preview
Retail Buyers Guide: Snowboards F/W 2026/27 Retail Buyer’s Guide
Brand: Goodboards
Interviewee: Josef Holub, founder & worker
How would you describe the 2024/25 snowboard season in terms of market performance and consumer demand?
When the weather is nice, the areas are full; when it is bad, customers stay at home.
What major trends are shaping the snowboard market (pricing, consumer preferences, rider demographics, retail shifts)?
Customers are looking for a board that does everything and are waiting for perfect conditions.
From changing consumer behavior to tariffs and supply chain stress, what’s been the biggest challenge for your brand recently?
We manufacture with short transport routes in Europe. That is why we do not have these problems.
What is your brand’s core mission or philosophy, and how does it influence snowboard design and development?
Our mission is to produce durable snowboards in Europe from premium materials that make our customers happy.
How has your brand’s role in the snowboard market evolved in recent years?
Not at all. We are slowly and steadily following our path.
Who is your target rider for the 26/27 season, and how has this profile changed compared to the past?
Our target group has remained the same: adult boarders who value durability, European craftsmanship and limited editions.
Which product ranges or categories do you expect to drive the most growth in 26/27?
Allmountain boards
What trends or developments in construction, shapes, and innovation are guiding your 26/27 snowboard range?
We focus primarily on the advantages of vivid camber.
How are you incorporating sustainability and ethical production into your boards (materials, processes, lifecycle, packaging)?
The production of durable snowboards with short transport routes is the most important factor for sustainability.
What design directions are you taking — graphics, patterns, collabs, or signature editions?
We remain true to our themes of mountains and wood.
Are you focusing on particular rider groups (freeride, freestyle, all-mountain, women’s-specific, youth, beginner) for 26/27?
Allmountain
Key Products:
Apikal:
Apikal
Deep:
Deep
Wooden:
Wooden
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