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Hala Gear 2019 SUP Preview

Retail Buyers Guide:  SUP 2019

Brand: Hala Gear
Interviewee: Victoria Ohegyi, Marketing Manager

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MARKET FIGURES
Based on your revenues and general impression, is the SUP market still gaining momentum or running at a healthy moderate growth?
The inflatable SUP market is still gaining momentum both in the US and across the globe. Inflatables appeal to travelers since they are easy to roll up and transport in a bag.

SELL-THROUGH
Do the first-timers turn into regular paddle boarders and thus renew their gear line-up?
Absolutely. A trend we’ve noticed at Hala is that customers will first buy a cheaper, thinner and less durable SUP, which will provide a sub-par experience due to a lack of durability. Customers often turn to Hala Gear to purchase their second board because we offer a higher quality product. Additionally, as people begin their paddleboard journey, they often start with an all-around flatwater board. As their understanding of the sport increases, they often find the correctly shaped and sized board that fits their particular niche – whether it be whitewater, touring, fishing, or surfing.

MARKETING
How did you build up your ranges for this second half on 2019?
For 2019, we decided to organize our lineup into 4 segments: Carbon, Rival, River, and Surf. Each board in our Carbon line integrates our technologically advanced Inflatable Carbon, which increases rigidity by nearly 300%. Our Rival line is our most lightweight grouping of boards, offered at a more affordable price than the Carbon lineup. Our Rival boards are also sold with an inclusion paddle. Our River line features our patented Stompbox system and is intended for crushing whitewater. Our Surf line features our latest DoubleStack technology, allowing for surfers to carve waves just like a hardboard.

INFLATABLE TRENDS
Is there room for more than a leisure/casual approach in the iSUP category?
Absolutely. Hala Gear incorporates the most leading technology into their inflatable SUPs, ranging from inflatable carbon, to patented retractable fins, to DoubleStack construction. Hala’s innovation continues to push the sport of paddleboarding to new areas and higher levels.

INNOVATION
Can you please tell us what the main innovations among your range are?
Hala’s leading innovations since 2012 are Inflatable Carbon, StompBox, DoubleStack, sizing downriver boards at 9’6” length, double-bladed Butterknife paddle.

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HYDROFOIL
Do you offer foiling options? If yes, what has been the reception of your products so far?
We don’t offer foiling options.

PRICEPOINT & DISTRIBUTION
How do you position your offer between the pricey value-added boards and the entry-level pricepoints?
Our entry-level pricepoints can be found in our Rival lineup. These boards are a few hundred USD less than our Carbon and River boards. We market our Rival lineup to those just starting their SUP journey and therefore include a burly travel paddle (with a carbon shaft!) in the entire SUP package. The idea behind our Rival boards is to get anyone on the water.

How do you split your offer in between brick&mortar retailers, online retailers and D2C?
The core of Hala’s business is their brick & mortar retailers. They have supported Hala since Hala’s humble beginnings.

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Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

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