Red Paddle Co 2019 SUP Preview

Retail Buyers Guide:  SUP 2019

Brand: Red Paddle Co



Based on your revenues and general impression, is the SUP market still gaining momentum or running at a healthy moderate growth?
The SUP market is continuing to grow globally from strength to strength. In the last 12 months the sport reached a tipping point in which it became a popular, mainstream watersport with wide adoption of the inflatable SUP category. Many of our established stores reported upwards of 130% year-on-year growth indicating that the sport of SUP is not so much gaining momentum but sustaining momentum.


Do the first-timers turn into a regular paddleboarders and thus renew their gear line-up?
The sport is now more accessible than ever before. This increasing number of entry points to the sport provides a growing platform of opportunity to increase sell-through. Rarely do paddlers paddle alone; SUP is a social, experience-led sport which in turn creates a demand for secondary sales, upsell and renewal as paddlers build experience, confidence and aspirations.


How did you build up your ranges for this second half on 2019? (inflatables vs hardboard, allround/touring/race/surfing/river…)
As the world’s leading inflatable SUP brand our focus is on delivering the very best performance without compromise. As new audiences flock to the water to begin their SUP journey, our all-round, award-winning Ride range of boards remain the most popular boards in the world.


However, as the sport matures, we are beginning to see a natural trend for increasing demand in our touring boards with longer term paddlers looking for reliable performance orientated boards to embark on longer outings.


Is there room for more than a leisure/casual approach in the iSUP category?
To understand this, we must look at why so many people are attracted to SUP in the first place and the reason/motivation behind their purchase. For the most part, people are inspired by the endless possibilities a Red Paddle Co board will provide such as escapism, friendship and relaxation. However, intrigue and competition mean it is natural for paddlers to begin searching for new ways and locations to explore. An innate desire for speed will prompt many to look at high-performance and specialist boards in the range as the sport establishes itself. A quick glance at the global SUP racing growth shows that mass-participation, accessible race events driven by experience rather than rankings or elitism have seen a large increase in appeal. In short, yes – the iSUP category is much development to come.

10'6 Ride SE

10’6 Ride SE


Can you please tell us what are the main innovations among your range (inflatables & hardboards)?
The 9’6” Compact is the next evolution of the iSUP. Multiple International Patents Pending across the full board package and product delivery, allow us to protect this new innovation to ensure reliable and safe application of the product. It took over 10 years of development and draws upon over 50 years of combined experience in inflatable paddle-board production and design to completely reinvent what we currently know the iSUP to be. Our trademarked MSL-PACT technology utilizes completely new drop-stitch technology and state-of-the-art construction processes to deliver a stiff, durable iSUP that packs down to just half the size of a conventional iSUP.

15'0 Tandem

15’0 Tandem


How do you position your offer between the pricey value-added boards and the entry-level pricepoints?
 How do you split your offer in between brick&mortar retailers, online retailers and D2C?
We have been building our retail network for over ten years, they are not only retailers but business partners and consultants for the brand. We work closely with our core international network to ensure we are supporting Red Paddle Co outlets through advanced online product training and close working relationships with distribution partners to understand not just the SUP/outdoors industry but changes in the retail landscape. We ensure our focus is split equally across all sales channels to develop those who are investing in the growth of the brand and sport whilst not closing ourselves off to emerging technologies that may allow us to deliver the very best in customer experience.

Brand Previews


96 Red paddle sup

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20


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