Sandbox Helmets SS21 Wakeboard Hardgoods Preview

Sandbox Helmets SS21 Wakeboard Hardgoods Preview

Retail Buyers Guide:  Wakeboard Hardgoods SS21
Brand:  Sandbox
Interviewee: Joel Giddings, Brand Manager

How was Covid-19 affected your business this year and your product line up for 2021? Are there any new short or long-term strategies you would like to talk about?. Where have you seen the biggest changes so far in 2020?
Covid-19 meant a different sell-in process for 2021. With no Surf Expo or tradeshows to attend and see buyers, most of it was done via phone and email. This led us to maintain our product offering and introducing new prints that could be easily viewed on the computer for those that we didn’t get the opportunity to see in person.

Where do you expect the biggest growth in 2021?
We see growth in low profile designs and innovative new prints.

Please tell us about your new innovations in construction and design for 2021.
We have a focus on growing our Legend helmet in cable parks with the low profile design and interchangeable fit pads. For 2021 we’ve introduced a pro model with team rider Anna Nikstad. Anna decided to hand draw a kraken which is a symbol that exudes ferocity and depth — a representation of her.

Sandbox Helmets SS21 Wakeboard Hardgoods

Sandbox Legend Low Rider – Anna Nikstad

In another new design, we contracted a local Vancouver artist to hand spray a graffiti tag and turn it into a digital format that could be applied by hand to each helmet. These water decals on the helmet will be hand placed and give every helmet a bespoke feel.

Tell us about your 3 key products for 2021 and why you think they will be great sellers?
Legend Low Rider – Anna Nikstad Pro Model. The low profile design, interchangeable fit pads, and hand-drawn artwork by Anna make this unique piece.

Legend Low Rider – Tag. Using a local Vancouver artist to hand spray a graffiti tag and turn it into a digital format that will be applied to each helmet by hand will give this product a bespoke feel.

Sandbox Helmets SS21 Wakeboard Hardgoods

Sandbox Legend Low Rider – Tag

Legend Low Rider – Iridescent. This helmet uses an iridescent paint that reflects in the light for a unique aesthetic.

Brand Previews

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Retail Buyer’s Guides

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Magazine

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