Peter Lynn Kiteboarding SS21 Kites

Peter Lynn Kiteboarding SS21 Kite Preview

Retail Buyers Guide:  Kites SS21
Brand:  Peter Lynn Kiteboarding
Interviewee: Rik Haenen, Head of Marketing

Current Trends 

What are the main trends for 2020 in the kite market, in terms of riding categories (big air, wave, foil, wing…)?
It is interesting to see that all markets (Windsurfing, Kiteboarding and Surfing) are coming closer, depending on conditions, vibes, location etc. The distinguish between riding style are getting smaller. When the wind is up, the megaloop and going big is a growing discipline. The challenge of who has the kite that jumps the highest is a fun challenge between designers and riders.

Where kites become lighter and special fabrics become more available, the wind range increases and so are kites changing again.

It’s fun to see that it doesn’t matter that much if you ride with an inflatable kite or non-inflatable. The difference is speed versus ease of use, while the majority will stay on inflatables, depending on location. Fun factor is most important. Therefore, the largest growing market will be the foil industry, not only with the Olympics coming up, but also the endless possibilities that are yet to be discovered.

Peter Lynn Kiteboarding SS21 Kites

Synergy

In what riding category have you seen the biggest growth so far in 2020 and why?
Because of the Covid-19 virus, all sales grew because people spend as much time on the water as possible this year.

We have seen a big increase in the sales of single strut kites and foil kites. Both kites are easy to use and make foiling even more fun. Kites that have a very broad range of use and will get more popular in the future.

Future Trends 

What do you believe will be the main trends for 2021 in the kite market, in terms of riding categories?
Foiling in its broadest sense. Wing-ing will increase in popularity but also because it’s the newest. People are redefining what ‘sport’ and style fits them the most. The broad range of foil equipment will continue to grow and so are all products related to it.

Peter Lynn Kiteboarding SS21 Kites

NOVA UL

Kites

What is new for your kite construction, materials and design for 2021? Are there any trends in terms of kite design, construction and materials that the entire industry seems to be progressing towards?
We’re launching new materials this turbulent year. We save our progression for next year. New materials are changing the market and increase the low wind of every kite and increasing its wind range. It makes it possible to make a super stiff kite with high depower and remain its low wind abilities.

The progression towards the highest jump is a slow progress with many variables. A fun race to participate in.

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Magazine

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