Protest Mens Outerwear F/W 2026/27 Preview

Retail Buyers Guide: Mens Outerwear F/W 2026/27 Retail Buyer’s Guide
Brand: Protest
Interviewee: Cassandra Panayotopoulos – Marketing

In 2 sentences – how was the men’s snow outerwear market in 2024/25?
We’re still right in the middle of the season, of course, but the collection has been well received and is performing strongly. For years we’ve been steady in winter sports, and this year our Urban Outdoor collection has grown significantly, especially in fleeces and jackets.

What are the main trends you take your inspiration from for 2026/27?
For our 2026/27 inspiration, we took a step back in time and explored historical clothing elements, technical stories and iconic adventure themes and then reimagined them for the future. The result is a collection shaped by time travel, extreme environment and bold experimentation. We drew inspiration from Jules Verne (the founding fathers of science fiction.) but also classic explorer and vintage aviation aesthetics, and the spirit of discovering new worlds. These influences merge with modern ideas like futuristic silhouettes, technical fabrics and reflective ice-like structures. The season embraces a playful and timeless exploration mood, combined with performance-driven details. We rethought traditional garments, introduced new shapes, and pushed experimentation, creating a forward-looking collection built for the extreme conditions of tomorrow.

Hightlights collection:
This season, our men’s collection puts a strong focus on sjackets. All styles are fully lined and built with a slightly heavier construction, making them ideal for versatile, multi-moment wear throughout the year. We’re also introducing thicker midlayers, including new fleece and teddy styles for added warmth and comfort. A key update this year is the new waffle structure, bringing a fresh texture and a more technical look to the collection. In outerwear, we shift more towards general jackets rather than padded styles, creating pieces that work across seasons. We also launch two types of bodywarmers: one with a clean, functional feel and another with a more street-inspired look, offering flexibility for different styles and climates. Overall, the men’s range focuses on year-round wearability, modern textures and layered comfort.

What new jacket fits and pant silhouettes are coming out in 2026/27?
Inspired by fractured ice and classic expedition gear, this collection brings oversized, puffy silhouettes with a modern twist. Technical, protective and built for comfort. Ready for any weather and made accessible with 10K performance. And the oversized look is back again this season. For men there are loose fits and a new, wider pant style (PRTLegend), designed for maximum comfort and freedom of movement. And take a look at our Corduroy items, this fabric is back for men and women. It’s durable, clean and confident. Backed by 10K waterproofing for real performance on the mountain. Our Corduroy snow jacket, pants and gloves are built to deliver straight-forward function with a strong modern look.

Any *NEW* technical stories with regards to fabrics and materials?
In collaboration with our team rider Camille Armand, we’ve created a freeride line born from the mountains themselves. Built for those who chase untouched powder and endless descents, this outfit reflects Camille’s years of experience on the slopes. Every detail has a purpose, from the dedicated pockets and crafted for performance, this jacket and pants is made to move wherever the mountain takes you. And the great thing is that we’ve made this outfit unisex, so it will also be available in smaller sizes and in three colors.

How are you addressing sustainability topics, not only in production of your products (materials, transportation, packaging) but also their after-life / repurposing?
https://www.protest.eu/en/gb/sustainability
Here you can read everything on what we do as a brand on Sustainability. Next winter our collection will be 100% PFC & PFAS free.

Any trends that your brand is moving away from?
We aim to be there for everyone, because our mission is to let everyone ride more. So we follow trends, but we also keep our bestsellers and essentials in the collection and updating the colors.

What are your big marketing campaigns for 2026/27?
We will focus more on online visibility. We want to grow our global brand awareness with ride more and making fun, which are the key factors in our brand DNA.

Key Products:

PRT Faded snowjacket:
Inspired by frozen lakes and first movement, our all over crackle print captures that electric moment when the surface shatters and energy breaks free. It is bold and unpredictable. Wear it as a statement piece.

PRT Faded snowjacket

Extra:
It’s durable, clean and confident. Backed by 10K waterproofing for real performance on the mountain. Our Corduroy snow jacket, pants and gloves are built to deliver straight-forward function with a strong modern look.

Corduroy

Camille Armand:
In collaboration with our team rider Camille Armand, we’ve created and exclusive collection, tested and approved during extreme conditions. Every detail matters; a secure pocket for your phone and avalanche beacon, an ergonomic cut for total freedom of movement and a design crafted for performance and absolute comfort. Designed for performance, comfort and freedom, this jacket and pants are made to take you wherever the mountain calls. Camille Armand; “When you’re deep in the backcountry, your hear becomes part of you. This collection has kept me safe, warm and free to push my limits. Now it’s your turn!”

Camille Armand