Brand Profile: WeeDo Funwear dedicated to making Kid’s high-quality functional outerwear
WeeDo Funwear is a brand dedicated to making high-quality, functional outerwear that encourages kids to enjoy the outdoors. By combining practical design with playful character-inspired styles, the company offers products that stand out in both durability and creativity. Their approach reflects a commitment to innovation, sustainability, and supporting families in everyday life. Source spoke to the team to get the full story.
Can you tell us the story behind WeeDo Funwear?
We’ve all been there: it’s cold and icy outside, and your child doesn’t want to put on all those layers of winter clothing. In a world full of digital distractions, it’s becoming more and more difficult for parents to motivate their children to play outside in all weathers. “Your unicorn wants to go out- look how sad it is hanging around” is the ultimate argument and the answer to this problem. With WeeDo, we want to create a wild and joyful future full of courageous transformers.
What are the core values of WeeDo?
A snowsuit with character. A new friend for your child and a practical one-piece with all the features needed for winter sports- with detachable gloves and a waist zipper for quick bathroom breaks. Practical, warm, limited and durable.
The “grow system” is a key feature of your clothes. How has that been received by customers?
Our growing system works not only with adjustable sleeves and legs, but also with a baggy cut that allows your child to grow into the suit. We make no compromises when it comes to quality and functionality, because our suits are designed to be durable. That comes at a price. But we justify it by the fact that your child can wear it for a long time- and then even pass it on to their siblings. Our customers appreciate this.
What’s something that WeeDo does that you are particularly proud of?
We put a smile on people’s faces. No matter where one of our little monsters appears, people are torn from their daily routine and rejoice. Smiles connect, love for our children connects. WeeDo connects. We are proud to contribute to reminding people of their truly important things in life. That’s what drives us emotionally at WeeDo. On the other hand, however, we also have a responsibility when it comes to manufacturing products. Here, too, we can be proud of having played a pioneering role. Because fashion and the craft of tailoring are our passion at WeeDo. We have always believed that old clothes should be the raw material for new textile production. For a long time, we have been recycling old plastic bottles for our fibres, but we always believed in the circular economy of textiles. Since 1998 Teijin, a Japanese company, has been researching a complex process to obtain new polyester yarns from old fibres and at the beginning 2022 they successful registered a patent. A license was granted to a factory near our production facility, which uses a huge recycling plant to recover new chips for fibre production from old polyester fibres. At the moment, the most costly process is separating materials from each other. That is also why we concentrate on Polyester as our only production material. Since 2024, we have been using more and more recycled fibres from wasted textiles. We are proud to contribute to a future circular economy- from textile to textile.
Looking ahead, are there new product lines, or graphic directions you’re excited about?
After making a name for ourselves with the quality of our suits, the demand for designs for older children has increased. We draw inspiration from street style, board sports or create new worlds in which our characters romp around. This is how our Cosmo line came about: the suit and all its features printed with wild, loud, and colourful patterns. Also available with matching gloves up to size XL. We work together with our network of street artists and designers from all over the world. Each and every one of them adds their own unique touch to our WeeDoniverse, which is all about creativity, transformation and lots of fun.
www.weedofunwear.com
