How would you describe the current state of the snowboard market? What big developments, changes, challenges, and/or opportunities are you seeing and how is your brand navigating them?
Following overall price increase, any positive developments with regards to manufacturing, sourcing, or logistics and the changes you’ve made? Are there any examples you can share of how your business pivoted effectively? What developments are you seeing with regards to product pricing?
What trends or developments are you seeing with regards to board construction, shapes, and general innovation? How is this shaping your 24/25 range?
Our Focus in boards is Freeride Performance, that’s where we put our energy when it comes to new shapes and innovation We have 3 new Family Tree Shapes see below
Anything new concerning sustainability and related product or construction you would like to highlight?
FSC Core Reintroduction – We are reintroducing FSC certified wood cores back into key models of our board line in W25, with the focus on getting 100% of our boards cores certified again as soon as possible. We are updating our packaging to be sustainably sourced, landfill free and free of single use plastic
Any new design or pattern approaches in your 24/25 gear? Any collabs on the line?
Another season of collaborating with Niels Schack, bringing his creative spin to the latest Blossom board with artwork inspired by finding a crystal inside of an old weathered rock. The base comes to life with airbrush and paint, while the topsheet shifts colors in cold temperatures.
What is your top product marketing story for next season?
Our focus in the snowboard category is freeride
Best Sellers/Hero/Key products
Family Tree High Fidelity
Inspired by the Natural Selection Tour, the Burton Family Tree High Fidelity Snowboard is tuned for big mountain riding, Designed in collaboration with Burton team riders, it prioritizes speed, control, and power for charging through big mountain terrain.
Family Tree Alekesam
We worked with the legendary Selema Masekela to develop this new directional shape. Its surf-inspired design offers an all-mountain feel that any rider can appreciate. A large size range offering extends its appeal to a wide variety of styles and preferences.
Family Tree Channel Surfer
Welcome to the next generation of snowboarding – this is the evolution of the Deep Daze coming in as the new 3D Powder shape to Family Tree. This is an all-new shape & 3D profiling coming out of R&D efforts towards 3D exploration. 3D elements from tip to tail – even under the rider’s feet – create a whole new ride personality. Wide surface area designed for float & speed in deep snow.