Verdad Snowboards 2024/25 Preview
Retail Buyers Guide: Snowboards FW24/25 Retail Buyer’s Guide
Brand: Verdad
Interviewee: Demir founder
How would you describe the current state of the snowboard market? What big developments, changes, challenges, and/or opportunities are you seeing and how is your brand navigating them?
Big Brands are trying to kill all the small brands Luckily Small Brands have the nicest boards and designs so they can survive thanks to the core of the riders, without their support their would only be uniformity
Following overall price increase, any positive developments with regards to manufacturing, sourcing, or logistics and the changes you’ve made? Are there any examples you can share of how your business pivoted effectively? What developments are you seeing with regards to product pricing?
Sorry nothing really positive .. I had to place my order already before the 22 october way before sales .. minimum quantities are way to high for small brands … loose all margen on stock sales.. but the V stands tall , quitting still no option
Is e-commerce sales still strong since most brands have been put a lot of effort in physical retail?
my biggest client is still an e commerce topdog
Riders Of the Lost Ark
SNOWBOARD SPECIFIC
Anything new concerning sustainability and related product or construction you would like to highlight?
DJ is a completely new board
Keepers of the Faith II
Are you using any new materials in your hardware for 24/25? If so, what and why?
We’re interested in anything new in inserts / edges / cores / sidewalls / glue / resin/ wood types / base material / top sheet / etc. here.
Any new design or pattern approaches in your 24/25 gear? Any collabs on the line?
Worked with the same artists of last year , happy I have those guys! The DJ is goin back to the early ninities with “ a story to tell “ design the first part of the story is the topsheet, the second part the base ..
Are you planning to focus on a special product range or type of customers? What’s your newest range?
We have a range that works ,and its the sequal of the 12th Like i said , our artists are the best because they do it with passsion and soul … keepers of the faith , riders of the lost ark( follow up of the secrets of the hidden temple) Grand Cru , Winter is Mine and the Emperor is the folluw up of last years aguilas DJ is completely new board
What is your top product marketing story for next season?
Our XIII th Range is a strong one , I believe in it , my team believes in it. The whole range is better then last years we just need more countries to sell the V
Winter is mine
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