How would you describe the current state of the snowboard market? What big developments, changes, challenges, and/or opportunities are you seeing and how is your brand navigating them.
The most important thing is to motivate the customers to go back to the mountains and snowboard. That’s why we organise over 50 test days.
Following overall price increase, any positive developments with regards to manufacturing, sourcing, or logistics and the changes you’ve made? Are there any examples you can share of how your business pivoted effectively? What developments are you seeing with regards to product pricing?
The manufacturers of materials have not yet lowered the prices. To stop further price increases, we have greatly reduced our company costs.
Is e-commerce sales still strong since most brands have been put a lot of effort in physical retail?
We have always recommended and supported regional specialist shops.
After last winter and the lack of snow in Europe, what’s your overall sales and production/inventory strategy for 24/25?
The sales situation in Germany and Austria has improved. In France and Switzerland, the situation is worse.
Does your brand have any new developments concerning sustainability and/or how you are positioning any environmental messaging?
We go our own way and that is called „intelligent and true sustainability“.
What are your top product marketing stories for next season?
Think positively, be patient, go riding with customers and have fun.
What about new board construction, innovation, or shape trends? Any big advancements in functionality? Skinning, transitions, etc, as well as riding? Any specific effort on ranges for 24/25? If yes, where and why?
The hype with splitboards is over. There are far too many splitboards on the market. The situation has to clear up again.