What trends or developments are you seeing with regards to board construction, shapes, and general innovation? How is this shaping your 24/25 range?
We are focused on offering our complete collection of board designs to riders of every size and skill level. The new board models in our 24/25 collection echo that focus as we’re debuting a women’s edition of one of our best selling freestyle board, and a new men’s and women’s directional twin model geared toward younger and less experienced riders
Anything new concerning sustainability and related product or construction you would like to highlight?
Following the 23/24 debut of our groundbreaking Re-Up tech stringers that are made with materials recycled from dead snowboards, this next season we are focused on creating a snowboard recycling program that will help us secure the supply of dead boards we need to introduce Re-Up technology into more board models.
Are you planning to focus on a special product range or type of customers? What’s your newest range?
For 24/25 we are focused on offering more models that are designed for the intermediate all-mountain rider and the expert freestyle rider. These are both growing customer categories and we are excited to offer these riders more responsibly made board options with Jones’ signature performance.
What is your top product marketing story for next season?
For the 24/25 season we are thrilled to announce all Jones snowboards and splitboards will be Fair Trade certified. Fair Trade is an award winning sustainable sourcing model that helps support responsible companies, empower workers and protect the environment. When a product is Fair Trade certified it means it has been audited to make sure the people who manufacture that product are treated fairly, paid equitably and work in safe conditions. Jones will be the first brand in the ski and snowboard industry to receive Fair Trade certification, and the only brand that will be recognized as a Fair Trade partner for 2025.
Best Sellers/Hero/Key products
Men’s and Women’s Rally Cat
The Rally Cat is a playful directional twin made for all-mountain riders who want an accessible and easily maneuverable board for building their shred skills. It matches a friendly flex with a full camber profile to offer aspiring riders solid edge hold in any snow condition and a capable, yet forgiving board feel.
The Tweaker Pro is a supercharged true twin featuring a full camber profile that’s built for high speed terrain park trickery and ripping lines in any terrain. It features the same shape and profile as the standard Tweaker, but it’s built with premium materials including a faster base and Koroyd in the wood core.
After nine seasons with only minor design tweaks, the Storm Chaser has been completely redesigned. The new shape has a longer swallowtail and now features a Surf Camber profile with rocker in the nose and camber from the front foot through the tail.