Shiner Announce Official Distribution of Element Skateboard Hardgoods Across Key European Markets

Shiner Ltd, a leading international distributor of premium action sports and lifestyle brands, has announced its appointment as the official distributor of Element Skateboard Hardgoods across the UK, ROI, Nordics, France, Spain, Italy, Benelux, Austria, and Germany, effective 1st October 2025.

Founded in 1992, Element is a globally recognised skateboarding brand with deep roots in skate culture, sustainability and design innovation. The addition of Element to Shiner’s portfolio strengthens its commitment to delivering iconic brands to retailers and consumers across Europe.

“We are thrilled to welcome Element to the Shiner family,” said Charlie Allen, Managing Director at Shiner Ltd. “Element’s legacy in skateboarding culture, coupled with its commitment to environmental responsibility and creative progression, makes it a natural fit for our brand portfolio. We look forward to expanding its reach and impact across Europe.” As of 1st October, Shiner will oversee the wholesale distribution and retail support for Element hardgoods across the designated territories.

For Reynald Gautier, Element’s Brand Director, this partnership is about more than just distribution—it’s about staying connected to the core. “Element Skateboards are thrilled to partner with a true hardgoods distribution specialist ensuring a strong connection to skateboard stores and community. The trust in such a legacy distribution company such as Shiner is critical in the development of Element Skateboards’ future. It’s as much about roots as it is about the future.”

This partnership represents a significant step forward for both brands, as Element continues to grow its global presence and Shiner expands its reach in the action sports market.

For enquiries, please contact: [email protected]  +44 (0)117 202 0120

For more information,
visit www.shiner.co.uk or www.elementbrand.com