Fahlo: Supporting Endangered Species with Eco-Friendly Products

Fahlo uniquely combines wildlife conservation with meaningful products, offering bracelets and plush toys that connect customers to real animals. Through their conservation partners and wildlife tracking app, purchasers can track a real animal of their choice in the wild. Each purchase directly supports our conservation partners, helping protect endangered species around the world.

What inspired the founding of Fahlo?

After graduating college, our co-founders (Carter Forbes and DJ Gunter) – who have a huge passion for sea life conservation – wanted to bring their love of the ocean to the retail space. It began with Sea Turtle Conservancy, the oldest sea turtle organisation in the world, to create jewellery that allowed customers to track an actual sea turtle in the wild and support their conservation. Those bracelets paved the way for what Fahlo is today!

What is Fahlo’s mission?

Our mission has always been to make helping wildlife fun and interactive. We aim to get people curious and excited about conversation through the lens of tracking the actual animals we support. By pairing our tracking bracelets with the ability to track real animals, we believe we’ve created a really special way to make conservation approachable to anyone, and to give customers the ability to make a difference just by tracking.

What makes Fahlo’s bracelets and plush unique, and how do they support wildlife conservation?

We partner with wildlife conservation nonprofits to support their work protecting threatened species, preserving habitats, and promoting peaceful human & animal coexistence around the world. Every single one of our bracelets comes with a real animal to track in the wild, and we donate 10% of profits back to our partners. Simply scan the included QR code in the Fahlo app to reveal your animal and start tracking right away! Since the start in 2018, we’ve donated over $3.5 million thanks to incredibly passionate customers and their love for our world’s most at-risk species.

Each product tracks a real animal on a 3D map, tell us more about this?

Depending on the species and the type of tracking researchers employ, we receive data from our partners that allows us to map out each animal’s path in the Fahlo app. One of the coolest visual features we have is a 3D map view, which really puts you in the animals’ environment and brings an extra level of depth to their journey.

How does Fahlo ensure that its manufacturing and sourcing practices are environmentally sustainable?

Each of our tracking bracelets is handmade with either natural, crushed stone or glass, and strung with an elastic, biodegradable plastic. Our eco-friendly tracking plushies are also made and stuffed with recycled water bottles!

How does Fahlo choose its wildlife conservation partners?

We take care to choose partners that are the absolute expert in a particular species, so we can ensure the tracking is being done the right way and for the right reasons.

How do you see the brand evolving in the future?

Our ultimate goal is to continue raising more funds for our partners by improving the animal tracking experience in the Fahlo app, and create new products that bring the experience to new groups of people. Just this past year, we’ve completely reinvented the app with improved tracking graphics, a 3D terrain view, an entirely new content experience that updates customers about their animals, and so much more. We’re on track to add 5 new species in 2025, plus even more tracking plushies and limited edition surprises!

Why should retailers stock Fahlo?

Fahlo is unique because we combine purpose-driven products with innovative ways to support our retail partners. What truly sets us apart is the ability to live in our customers’ pockets through the Fahlo app. This gives us an unparalleled opportunity to drive traffic to stores in exciting and creative ways. For example, during Small Business Saturday this year, we launched our app-based Store Locator and sent push notifications to over 4 million app users, encouraging them to shop local by offering a free bonus animal exclusively for in-store purchases. These types of initiatives are only the beginning – we’re just scratching the surface. In the future, we plan to gamify the experience by incentivising store visits with limited-edition animals and other engaging features, creating more reasons for customers to visit your store. On top of that, Fahlo isn’t just about cool products. We’re action sports enthusiasts ourselves, with roots in surf, skate, and snow shops, so we naturally have a deep respect for the outdoors and the wildlife that call it home. Stocking Fahlo means more than carrying a product – it’s joining a movement to inspire your customers, drive store traffic, and make a positive impact on the world.