Retail Buyers Guide: Underwear SS19
Interviewee: Adrian Rief – Head of marketing
What are the current big trends with boardsport underwear retailers need for 2019?
Funky prints and colours
How are you segmenting your underwear collection?
Three different strengths 140 grams 175 grams and 230 grams
MARKETING & STYLES
What are your main stories in terms of styles and materials for 2019?
We always have an underwear set in an allover print as well as many colours
What are the main cuts and constructions right now?
We didn’t change anything in our underwear except colours and prints
What are your talking points with POS? Anything special you’re doing to sell help retailers sell/present your product (packaging/displays)?
New packaging and furniture available for our customers
TECH / ECO
What are the main features customers demand from boardsports underwear?
Should have function at an affordable price
Which technical features are you the most proud of?
Our special fibre consisting of 50% merino wool and 50% synthetic fibre.
Please name and describe your 3 highlight pieces and items that retailers should definitely order.