TSG International & SDG Distribution Expand Their Partnership into Southern European
Following the successful partnership announced in June 2024 for the French market, TSG International AG is pleased to announce the expansion of its collaboration with SDG Distribution SAS to include Spain.
Building on the strong foundation and shared values that have driven success in France, this strategic extension marks the next step in strengthening TSG’s brand presence across Southern Europe. The move reflects three key factors: the positive results achieved in France, Spain’s growing action sports community, and the natural synergy between both markets in terms of retail structure and consumer trends.
“After a great start in France, expanding our collaboration with SDG to Spain is a natural progression,” says Marcel Korner, CEO of TSG International AG. “SDG’s market know- ledge and commitment to our shared values make them an ideal partner to grow TSG’s visibility and service network in Spain. As we begin this new chapter, we would like to thank 4130 Bike Company S.L. for their partnership and support over the past years. We wish them all the best for the future.”
Charles Martin, CEO of SDG Distribution, adds: “We’re excited to extend our partner- ship with TSG into the Spanish market. The Spanish action sports scene is vibrant and growing, and we’re confident that our strong retail relationships and expertise will help TSG reach new heights in this region.”
Based in Zurich, TSG International AG has been designing, producing, and distributing helmets, protective gear, goggles, and apparel for action and leisure sports worldwide since 1988. Beyond safety and functionality, every TSG product embodies the brand’s commitment to perfect fit, innovative design, and quality. TSG is a proud member of the World Federation of the Sporting Goods Industry (WFSGI) and has earned several awards for innovation and excellence.
Based in Hossegor, near Bordeaux, SDG Distribution is a leading European distributor of technical equipment for Action Sports and Cycling.
Contact
SDG Distribution Boris Lesne Sales Director +33 6 83 50 14 97 [email protected] www.sdgdistribution.fr
TSG International AG Valeria Carli Head of Sales & Logistics +41439601741 [email protected] www.ridetsg.com
