What new fits / silhouettes are coming out in FW 22/23? What pant and jacket styles are most important in your range?
The main novelty is about Unisex style on some product of the High Altitude collection.
Any *NEW* technical stories with regards to fabrics and materials?
– 90% of our shell are made from recycled Polyester or Nylon
– 100% of our insulation are made from recycled polyester
– 80% of our fabric are using a PFC free DWR treatment
– 78% of our fabric are Bluesign approved
– 100% of our black linings are solution dye meaning they use less water and enegy consumption.
What are your top marketing stories for FW 22/23? This will help us to put some focus in the right place.
SURF THE MOUNTAIN Campaign
Powder slashes. Deep corduroy cuts. Side hits. Steeps. Wherever you snowboard. However you ski. Surf the mountain. Because it’s all about that high-speed, free- floating feeling. That feeling’s in our roots, in every turn and tweak. So join us. Surf the mountain.
Our entire collection of outerwear is designed from this ethos. High- performance. Considered style. Gear that celebrates where we’ve come from and adds momentum to where we’re going. So whether you’re lapping your local resort or heading way out of bounds, we’ve got you covered when you’re surfing the mountain.
Outerwear Best Sellers/Hero products
T.RICE GORE INFINIUM JK
In order to navigate in weather changing conditions, Travis wanted a JK with the perfect combination of warmth, mobility, and weight, designed to perform on the coldest days. We took Primaloft Active, the most breathable, lightweight insulation in the market, and coupled it with Gore-Tex Infinium to create a JK that is super light, extra warm, and made to move with you.
This is the third year we are bringing the high-altitude collection, and we are stoked to see how much it’s growing every year and how everyone is hyped on it. Styles in this capsule are quite directional, super youthfull and definitely on trend. Fits are baggier, prints and arts are inspired by the early 90’s, but with a modern day twist. Our riders Miles Fallon and Austen Seetin will promotes the products. With the massive trend of unisex styles and inclusivity, we want to invite women in this collection and most of the products will be unisex. The Steeze Jk is a great style for the young women in the search of more boyish baggier fit. Finally, the favorite piece from Thibaut, In the Hood jk, simple and stylish with the High Altitude chest branding hit.
Highline pro is the area of mountain experts. We work with our 2 legends, Travis and Sammy to make sure they get the best products for their missions in the big mountain, riding big faces or hiking up the peaks. We developed with Travis the Highline pro Gore-Tex Jacket and Highline Pro bib, made in Gore-tex Pro fabric, the most durable, breathable and waterproof material in the market. The “unrestrictive armor” as he is calling it. New within Highline pro, a Jacket dedicated to Sammy carlson, made in Gore-Tex 3 layer. Back country ready with streetwear aesthetics, this Jacket will deliver uncompromising performance.