DC Shoes 2023 Skate Footwear

DC S/S 2023 Street Footwear Preview

Retail Buyers Guide:  Skate Footwear S/S 2023 Retail Buyer‘s Guide
Brand:  DC Shoes
Interviewee: Manu Labadie (Emea Marketing Lead)

MARKET

How is the overall health of the European skate shoes market right now?
Despite international situation (Ukraine crisis) + Covid in China + shipping problems ; the market itself is still pushing

Are you still dealing with the onset struggles of the pandemic? The shipping/distribution times and so on..
Yes . still problem on deliveries and Ukraine situation does not help economically.

MARKETING

What is your collection theme and which stories are you telling to get customers stoked on skate shoes this season?
We have some new silhouette for this season . Simplicity in the design but with tech features , durability details . product will be pushed through g-riders stories and specific colourways.

Any Collaborations to look out for?
Yes of course , we will continue our reserve program through collaboration with specific brands and also a specific pro colorways program with our riders

DESIGN

What is THE skate shoe style retailers need to stock this season?
Manteca S and the Metric

Are you favouring more simplistic silhouettes or tech-heavy profiles?
Both

Are you proud of any new technology in your shoes?
Impact insole , comfort , durability

S/S means lighter brighter colour ways & styles, what’re you offering for the lighter months?
DC/ Resolve program : We are continuing to expand across our footwear line in 2023. We re bringing in more eco friendly materials without compromising on that classic dc performance and style. (Hemp, Refibra, Zero waste).

Lynx Zero S.

Lynx Zero S.

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

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