Bosiny Surfboards 2025 Preview

Retail Buyers Guide: Surfboards 2025 Retail Buyer’s Guide
Brand: Bosiny
Interviewee: Alex King co founder - Engineer and materials specialist

If you were to draw a quick assessment of 2024, how would you describe the current state of the sur4board market?
The surfboard market in 2024 has been a mix of tightening demand and fresh opportunity. The post- COVID boom has settled, and mid-range performance boards have slowed down a bit, especially with inflation biting and people thinking more carefully before buying. But the interest is still there surfers are just getting smarter, leaning toward boards that offer more versatility, more wave count, and more fun. Volume is king right now, but not at the expense of performance. That’s where the magic lies — in boards that fly through fat sections, turn tight in the pocket, and still have that forgiving feel underfoot. On the eco front, things are finally starting to shift. Surfers are asking more questions about what their boards are made of and where they’re coming from. Bio-resins, cork, wood, recycled foam — they’re no longer just niche materials, they’re becoming part of the conversation. Not everyone’s ready to pay a premium, but more and more people are willing to spend on something that lasts and feels like it belongs in the ocean. Big brands are still moving numbers through retail, but it’s the smaller builders with a good story and a dialled-in shape who are really starting to carve out space. And that’s exactly what we’re doing with FibreFlex. We’ve taken everything people love about PU the weight, the flex, the pop — and delivered it at the same price, but in a construction that doesn’t snap, doesn’t go flat, and won’t wear out with pressure dings after a few good sessions. And we’ve wrapped it in a 99% organic, biodegradable structure that harmonises with the ocean we all love.

We see a resurgence of a trend consisting of (literally) no-name brand, with boards retailing at very aggressive prices (under 300 €). Are you concerned by this recurring phenomenon?
Not really, no. Those boards will always exist — cheap, mass-produced, no-name options aimed at people just getting started or looking for something disposable. But that’s not who we’re building for. We’re not trying to win a race to the bottom — we’re here to make boards that ride better, last longer, and actually mean something. There will always be a market for proper craftsmanship, for boards with life in them, that are shaped with intent and backed by a story. People are becoming more aware of what they’re buying — especially as performance, sustainability, and value over time become more important. If anything, those €300 boards help highlight the difference. They remind people what throwaway feels like. We’re building boards that connect — boards that keep delivering, session after session. That’s a totally different conversation.

The good news in the sur4board market is that sales are quite evenly spread between very different designs (perf shortboards, summer boards, midlengths, longboards, beginner funboards), unlike other activities which rely on a single design. Did you adapt your range to offer a mixed bag of boards or do you rather specialize in one segment?
That’s exactly what drives us, to be honest. At Bosiny, we’re not locked into one style or trend — we design boards for all surfers, in all kinds of conditions. It’s the variety that keeps it exciting. That’s the engineer in me — understanding how different designs respond under different pressures, for different body types, skill levels, and wave types. We’re not here to follow; we’re here to explore. Every board we make is built with intention — whether it’s to help someone catch their very 4irst green wave or to give a more experienced surfer a new sensation under their feet. We love that the market is broad — that surfers are trying twin 4ins, mids, logs, comp boards, diversi4ication is what keeps the industry interesting. It means people are staying in the water longer, tuning into how boards feel and what suits them best. And we’ve built our range to support that whole journey — to offer something for everyone, without compromising on feel, function, or quality.

In the past, beginners had go through the walk of shame, forced to aim for “fugly” looking shapes. In 2025, a novice board can be sexy as well: what do you have in stock for the newbies?
Yeah, totally — that era of the “fugly beginner board” is over. You don’t need to look like you’ve half-inched something off a surf school rack just because you’re learning. At Bosiny, we’ve built models that cater to beginners without stripping away style or performance. The Salty Egg is a perfect example — it’s a high-performance egg that works beautifully as a first board or a step-down from a log. It’s got the paddle power and stability you want when you’re still figuring things out, but it’s also tuned to respond when you start pushing turns and wanting a bit more feedback. It’ll cruise through slower sections but still nip into the pocket if the wave suddenly stands up. It grows with the surfer, which is what we love about it. Then there’s The Pearl — our twin pin with a bit of curve in all the right places. It’s got loads of volume for wave count and forgiveness, but we’ve refined the rear end so it still feels lively and connected. Think of it as giving a nip and tuck to one of those fugly old ancestors — same spirit, just way more dialled.

The so-called Grovelers dominate the shortboard category (even if used in overhead surf), yet options are very unalike, from twin-keels to stubby tri-4ins. What is your take within the Groveler category?
We’re big fans of the groveller category — it just makes sense. Boards designed to get you up and flying when conditions are less than inspiring? That’s a win. But let’s be honest: grovellers aren’t built to engage with the pocket in the same way a tuned performance board is. They’re meant to create speed when the wave isn’t offering much — to let you glide, pivot, and have fun in flat-faced summer mush. That said, control still matters. A groveller shouldn’t feel like a straight line sled. Thoughtful shaping — rail line, tail lift, foam placement — is what keeps them responsive when the wave asks for more. While we haven’t put the “groveller” stamp on a model yet, (hold your breath for 2025 as something exciting is in the making!) However our ‘Pearl’ offers something similar. Its got a lot of volume for its length and designed for wave count, speed, and fun — with enough tuning to respond when the surf offers a moment. So while we might not have a board called “The Groveller,” we’re already there in spirit — volume with performance is very much in our DNA.

Midlengths are everywhere as well. Which are the latest developments in this design within your range?
We absolutely love midlengths — the style, the flow, the way they let you draw long lines and still crack the lip when the moment’s right. There’s something timeless about the way a good midlength moves across a wave — and when ridden with intention, they can be just as exciting as anything shorter. For 2025, we’re releasing our most refined midlength yet — a volume-forward winged pin with a quad-fin setup. It’s built for speed and hold, with parallel rails that drive and project, and a pin tail that bites just right when the board’s on rail. But the real magic is in the wing — it releases water exactly where you want it to, making the board feel loose and responsive despite the extra length. Initial feedback has been unreal. Test riders are calling it the fastest, most manoeuvrable midlength they’ve surfed — think the Ingleby Mid 6 meets a 70’s wing pin! It’s the kind of board that rewards style and flow, but still lets you lean into performance turns, laybacks, wraps… all of it. It’s been a joy to develop, and easily one of the most exciting shapes we’ve released to date.

The longboard reach is unprecedented in sur4ing history, as even die-hard shortboard brands do propose classic Logs. If you are new to the category, how did you position yourself? If you have been a long-time promoter of 9’+ boards, do you think “the more the merrier”? We’ve always loved longboards — the more the merrier. I mean, the clues in the name, right?
There’s something about the elegance and flow of logging that feels like the purest expression of surfing. When it’s done well, I honestly think it’s the sexiest style of riding out there. We’ve had a classic log in the range for a while now, going up to 10ft, and it’s been a solid performer for those looking for that cruisy, traditional feel. But if people want to go bigger, 11 or even 12ft, we’re all for it! There’s room for all styles, and more foam – or air in our case – means more glide, more waves, more fun. What’s exciting for us this year is the release of our first high-performance longboard. It’s a different flavour altogether — something that nods to traditional lines but brings a level of drive and control that opens up new possibilities. It’s about range, it’s about style — and it’s about making every session count, no matter how long your board is.

The Groveler infused the High-performance Shortboard, yet the extra foam has been streamlined so that High-perf shapes still bear a racey look. Please unveil your secrets!
Yeah, we did a bit of that with the Pearl. We took our Whippa Snappa model—a 4irm favorite twin pin of ours, designed to be ridden fairly short—and we ‘blew more air into it’—literally! It’s the Whippa Snappa on steroids. That extra volume and chunky rail make for a very forgiving ride—and it goes seriously fast! But we retained the same performance outline with a dialed-in tail end and twin pin vibe… I guess that was our secret sauce to the equation… whilst its not a groveler, it applies the same kind of approach to streamlining extra foam.

While the alternative constructions/materials towards the eco-friendly sur4board have never been so plentiful, we are far from a massive adoption (whether from manufacturers or end-users). Any solutions out there that seem viable to you?
Absolutely. One of the most promising solutions we’ve developed is our upcoming FibreFlex technology. Building upon our experience with the first hollow wood surfboard surfed at a professional level during the WSL Pro Santa Cruz 2023, we’ve engineered FibreFlex boards to match, if not surpass, the flex characteristics of traditional PU boards. They offer exceptional responsiveness and pop all while maintaining a lightweight profile—just 2.6 kg for a standard 6’0″ shortboard. Constructed using 99% biodegradable materials—including cork, bamboo, paulownia, flax, and 100% bio-based resin—FibreFlex boards are not only high-performing but also amongst the mos environmentally responsible surfboards on the plant. They resist pressure dings and snapping, ensuring longevity and consistent performance over time. With a recommended retail price of €850, FibreFlex offers a competitive and sustainable alternative to conventional foam boards. To further enhance durability and user convenience, we’ve integrated a discreet venting system into the board’s logo. This design allows the board to “breathe,” equalizing internal pressure without the need for external plastic screw-in vents. Additionally, we’ve incorporated an automatic pressure relief valve that activates under extreme conditions, safeguarding the board from potential damage, or if the primary venting membrane ever became compromised from external factors. This system operates seamlessly, requiring no intervention from the user, and maintains the board’s clean aesthetic. We believe FibreFlex represents a viable and scalable alternative to conventional foam boards, aligning performance with sustainability.

Key Products:

SALTY EGG:
Our ‘Salty Egg’ is built for all-round fun — loads of chest volume and subtle rocker make paddling easy and keep things 4loaty in summer slop. When it pumps, the spiral V, round tail, and single 4in light up for smooth, stylish turns. A cruisy summer board that still performs when the waves turn on.

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NUGGET:
The Nugget packs volume under the chest and a wide front outline for easy paddling and high wave count. A pulled-in pin tail and late nose entry keep it responsive in bigger surf. With a relatively 4lat rocker and bottom contours, it’s built for speed and versatility — a fast, forgiving board that works across a wide range of conditions.

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LOONY MOON:
Designed for speed and play, this board paddles easily with volume up front, while the rail and tail combo lets you drive hard through turns. Straight rails through the back two-thirds give projection, with a built-in release point for smooth transitions. The Twinzer fin setup at the tail delivers lightning speed without sacrificing control.

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