Jbay SUP 2026 Preview
What is your assessment of the 2025 business: new impetus, cleared old stocks, sounder growth, better quality products ?
Fortunately, we managed to clear all the leftover stock last year, achieving very strong sales performance. This year, we have introduced numerous new products and technological innovations, including heat-welded rails across all 2026 releases.
Do you favor segmented distribution channels? (entry-level allrounders via online D2C and sports chain stores, advanced models for core retailers?)
It’s a business model we strongly believe in and have been implementing for several years, diversifying our product lines across different sales channels—from large-scale retail to specialized chains—based on each retailer’s specific needs. When the opportunity is particularly valuable, we also provide tailor-made products designed to meet the requirements of individual clients.
Which are your key inflatable models for 2026 in the Allround/Cruising segments?
Certainly, the 2026 Comet line, updated in its graphics, confirms the double-layer Fusion (2LF) technology, now enhanced with a triple-layer heat-welded rail. The Delta line has also been redesigned, with a simplified construction featuring a single layer with a central reinforcement, while still incorporating a double-layer heat-welded rail to ensure strong performance at an accessible price point.
Which Specialty iSUPs are growing/decreasing in 2026 ? (Race & Flatwater, River, Fishing, SUP-Kayak, SUP surfing…)
We believe that the inflatable Race category is gaining increasing traction in our country, attracting more enthusiasts at every event and securing dedicated slots within competitive race formats.
Is innovation stalling or did the SUP reach maturity regarding designs and constructions?
The average customer continues to focus on low-cost products, making innovation and experimentation particularly challenging, even though new solutions are constantly being developed.
How can you help retailers make a difference when most SUPs are at a click’s range online?
We aim to provide physical retailers with greater flexibility on pricing and promotions, and we would also like to dedicate space on our social media channels and website to reward and highlight their in-store displays. For the next season, we are considering supplying branded and customized stands and displays tailored to each retailer’s specific needs.
Key Products:
Delta D3:
MY2026 – Choose the Delta D3 11’6″ SUP for longer excursions. It is smoother and faster, with a load capacity of up to 160 kg. It features an ultra-light SLR construction and comes with a fiberglass paddle included.
D3 – Front
Comet J2:
MY2026 – The new Comet J2 SUP combines smooth glide and stability. Featuring RRT 2.0 heat-welded technology, a lightweight 2LF construction, and a fiberglass paddle, it is the ideal choice to progress naturally and confidently.
Comet J2 – MY2026
Comet TJ:
MY2026 – Speed and precision with the Comet TJ 2026: the 12’6″ Touring SUP featuring RRT 2.0 technology and a US Box fin. Designed for long distances, it delivers an efficient and technical paddling experience.
Comet TJ – MY 2026
