Retail Buyers Guide: Womens Snow Outerwear 2022/23 Retail Buyer’s Guide
Brand: Picture Organic Clothing
Interviewee: Marion Bertrand, Product Manager
Please provide an overview of how 2021/22 is shaping up for your brand. Has COVID-19 affected your line? If so, please explain the changes you have made, and how you came to these decisions.
The health crisis has allowed us to improve our carry over and essentials strategy and to rationalize our collections, to facilitate the work of our retailers, to accompany them as well as possible towards this new season where the old collections must be combined with the new ones in shop.
What is the overall theme behind your FW 22/23 outerwear range? From which big trends do you take your inspiration?
The inspiration for the colours and prints comes from the colours found in nature during its seasonal changes. And the cross-cutting theme of our collection, the campaign theme is Make An Impact, which illustrates how our smallest actions can have a big impact on our environment. Nature is really central in our choice of materials, colours, prints etc.
What new fits / silhouettes are coming out in FW 22/23? What pant and jacket styles are most important in your range?
In FW 22/23 we introduce new silhouettes dedicated to backcountry touring, 3L jackets, pants, adapted layering, merino tencel base layers and neckwarmers, 3N1 mittens with liner gloves, of course with the Picture touch, colourful and bold. We also launch new styles for Women and Girl, warmer puffy ski jackets.
What new colours / prints are you introducing?
We introduce 3 new, very different and feminine prints, one being cloudy/smoky textured effect, one that remains traditional ciment tiles and a floral photoprint
Any *NEW* technical stories with regards to fabrics and materials?
We expand our Biosource initiative by reaching 70% of our RESORT segment made with Biosource fabric and recycled polyester.
What are your top marketing stories for FW 22/23? This will help us to put some focus in the right place.
The launch of a comprehensive range of products for backcountry touring and Bio Sourcing
Outerwear Best Sellers/Hero products
ALLEA 3L XPORE JKT: Our most advanced Backcountry Touring hardshell, the stretch 3-layer Allea Xpore Jacket offers maximum lightweight breathability and protection. Made with a sustainable bio-sourced polyester face fabric, it features an Xpore 25K/20K membrane for unmatched waterproof breathability, along with a PFC-free durable water repellent treatment. While providing maximum protection against the snow and wind, this jacket features pit zips for easy temperature control up any skin track or when breaking trail. For enhanced protection and fit, the hood, cuffs, and hem are all adjustable and the collar is adjustable for a wider option with perfortated detail for breathability. This freeride jacket is ready for all your big mountain adventures, and is built for the most unpredictable high-output pursuits when ski touring and split boarding.
ALLEA 3L XPORE BIB PANTS: Our most advanced freeride hardshell bibs, the stretch 3-layer Allea Xpore Bib Pants offer maximum lightweight breathability and protection for backcountry touring. Made with a sustainable bio-sourced polyester face fabric, it features an Xpore 25K/20K membrane for unmatched waterproof breathability, along with a PFC-free durable water repellent treatment. While providing maximum protection against the snow and wind, these bibs features vents for easy temperature control up any skin track or when breaking trail, a long side zipper for an earthy opening, elasticated straps. Ready for all your big mountain adventures, these freeride bibs are built for the most unpredictable high-output pursuits when ski touring and split boarding.
SEEN JKT: The 2-layer Seen Jacket is a warm and breathable jacket that provides comfort whenever you ride. Made with sustainable bio-sourced polyester face fabric from repurposed sugarcane waste, it features a 20K/20K membrane for unmatched waterproof breathability, reinforced with a PFC-free durable water repellent treatment. Designed for breathability and warmth, the pit zips offer additional ventilation when playing hard in the powder. For enhanced protection and fit, the hood, cuffs, and hem are all adjustable, while insulation ensures you stay toasty all day long. Cut for a modern slim fit with smart, functional pockets and detailing, this jacket is an excellent shell layer whenever you snap on your board.