Zion S/S 22 Wetsuits Preview
Retail Buyers Guide: Wetsuits S/S 22 Retail Buyer’s Guide
Brand: Zion
Interviewee: Maddog, Highschool Drop Out, CEO
The surge in the wetty category overwhelmed even some of the biggest players of the market. How did you cope with the demand in SS21?
We didn’t. Sold out immediately, closed shop for 4 months and planted trees instead.
Can you please give an overview of your different ranges (performance, constructions, prices) for SS22?
THE WESLEY – built for speed and agility. Light on price, heavy on performance, the Wesley features:
- Ergonomic cut
- 100% superstretch Japanese limestone based neoprene. Warmer and kinder to the environment
- Easy access traditional chest zip
- GBS construction, external S-Seal liquid tape on kneepads only for added durability
- Glideskin neck
- 3D ink logos
- Interior wrist and ankle grips
- Bamboo Charcoal Internal Jersey
- Tradie-Approved keystash
THE VAULT – Backbone of Zion sheathery:
- 100% superstretch Japanese limestone based neoprene. Warmer and kinder to the environment
- Ergonomic design
- Easy access chestzip system.
- Minimal 3D ink logos
- Ultra free with double toggle chest tighteners for max seal
- GBS Construction, 100% S-Seal externally liquid taped
- Interior wrist and ankle grips
- Bamboo Charcoal Internal Jersey
THE CORTEZ – With supreme flex and comfort, this zipperless badboy is the freest number we have:
- Ergonomic cut
- Easy access zipperless entry, ultimate chest/shoulder freedom
- GBS contruction, 100% S-Seal external liquid taped
- 100% superstretch Japanese limestone based neoprene. Warmer and kinder to the environment
- Glideskin neck
- Minimal 3D ink logos
- Interior wrist and ankle grips
- Silk Touch External Jersey – Bamboo Charcoal Internal Jersey
THE YETI – Our premier suit. Conceived in the depths of a long, cold PNW winter The Yeti is the ultimate cold water wrangling sheath, loaded with features to keep you in the sauce for longer:
- Easy access chestzip system, ultra free with double toggle fastener for max seal
- Ergonomic cut
- GBS construction, 100% S Seal Externally Liquid Taped
- 100% superstretch Japanese limestone based neoprene
- Internal Pure Yeti Wool Lining on chest and back
- Bamboo Charcoal Internal Jersey on arms and lower legs
- Glideskin neck
- Minimal 3D ink logos
- Interior wrist and ankle grips
- Tradie-Approved keystash
Zion S/S 22 Yet Wetsuit
THE YETI ZIPPERLESS – Warmth of the Yeti with the freedom of the Cortez. The ultimate hybrid comes in Black on Black:
- Easy access zipperless entry, ultimate chest/shoulder freedom
- Ergonomic cut
- GBS construction, 100% S-Seal external liquid taped
- 100% superstretch Japanese limestone based neoprene, warmer and kinder to the environment
- 100% pure Yeti wool lined from the chest down
- Bamboo Charcoal Internal Jersey on shoulders and arms
- Glideskin neck
- Minimal 3D ink black on black logos
- Interior wrist and ankle grips
Bold colors and graphics seem to be a thing of the past among the Spring-Summer wetsuit offer. Is the period more prone to fine details, textures and low profile prints?
We’re all about minimalism. Better for you, better for the environment.
Sustainability is key in the wetsuit category: which materials/process did you implement in SS22?
Limestone derived neoprene, as opposed to petroleum. Minimal logowork. Minimal plastic and packaging.
Zion S/S 22 Yeti Hooded Vest
Key Products
100% PNW CERTIFIED YETI WOOL. SUSTAINABLY SNARED FOREST BEAST WITH ENERGY HARNESSED & WILD WOOL SPUN THROUGH CUTTING EDGE TECHNOLOGY. PRODUCING QUITE SIMPLY THE WARMEST, MOST DURABLE, WATER IMPERMEABLE OCEAN SHEATH EVER.
100% JAPANESE LIMESTONE BASED NEOPRENE. PETROLEUM FREE. WARMER & KINDER THE ENVIRONMENT.
THE FIT. 100% MENTAL FIT GUARANTEE. NO WEIRD STUFF GOING ON UNDER THE ARMS. NO PACKAGES GETTING YANKED UP. NO ATLANTIC ENTRY POINT PENETRATION. NO BACK KNEE SAG. SKIN TIGHT = JUST RIGHT
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