DC SNOWBOARD BOOTS-1_0001_DC Snowboard Boots

DC FW19/20 Snowboard Boots Preview

Retail Buyers Guide:  Snowboard Boots FW19/20

Brand: DC SHOES
Interviewee: DAVE APPEL

DC SNOWBOARD BOOTS-1_0000_DC Snowboard Boots

KEY PRODUCT FOCUS: What are the three most important products of next year’s boot line? Why?
The Shuksan – DC’s most supportive boot offering
Tucknee – An Asymetrical traditional lace boot offering you support where you need it and flex in the right place to let you tweak like a god damn junkie.

Materials: using any previously unseen materials (in build, cushioning, support or grip) or construction methods?
We use premium materials throughout our line with some notable materials like, BOA, Vibram, SuperFabric, and Carbitex.

DC SNOWBOARD BOOTS-1_0002_Judge

DC Judge

What’s new in lacing – trad, Boa, something different? What do people want?
People want BOA.

Imagine the overview section of your boot catalogue next year. What’s the defining aesthetic, or overall theme? Talk to us about the colourways/prints/patterns/influences/textures you’re using?
We work closely with our outerwear designer Rob Almeida to have a cohesive product offering. You will see shared textile materials and prints and patterns throughout our line.

Which part of your range are you investing in the most? Freestyle, freeride, do-it-all, beginner…? Why?
We invest in Snowboarding. 100% of the people that buy our snowboard boots are snowboarders.

DC SNOWBOARD BOOTS-1_0004_T RICE DC

DC Travis Rice Pro Boot

Which other footwear sectors do you follow which influence the line?
We maintain DC DNA in the design of our snowboard boots.

What are your top marketing stories for next season?
Shuksan
Tucknee
Travis Rice

Brand Previews

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Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Magazine

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