Yoloboard SS21 SUP Preview

Yoloboard SS21 SUP Preview

Retail Buyers Guide:  SUP SS21
Brand:  Yoloboard
Interviewee: Anja Scheuermann, Head of Marketing and Social Media

How has Covid affected your SS21 range’s development & production? (delays/range cancellations/carry over…)
As we had a massive delay in production and shipping, we placed our first order a lot earlier than we would have normally done in case there is a second lockdown during winter.

Do you have any feedback regarding the post lockdown sales at a retailer’s level?
As most brands had a delay in production and shipping there were literally no boards left on the market. This lead to the event that most containers that were ordered were almost sold even before they arrived.

Yoloboard SS21 SUP

With PaddleExpo and all the tradeshows cancelled in 2020, how will you connect with distributors and retailers to market the SS21 products?
We will focus a lot more on social media, as for a brand like YOLO Board it is still the most successful marketing channel, no matter whether retailers or end customer.

Any change to report in the bestselling SUP categories? (allround vs touring/race/waves/river/downwind/foiling…)
In general, I would say there was another upswing for allround boards as this year a lot more people were looking for a new sport/free time activity and hence a lot of beginners entered the market.

Yoloboard SS21 SUP

Inflatables: Which new technologies & models are you implementing in 2021?
After the great success of the TR 12’6 inflatable, the board will also be available in 14’ and as usual there will many new breathtaking designs.

Hardboards: Which new technologies & models are you implementing in 2021?
Our bestselling design hardboards will get a little more volume in order to increase the maximum rider weight and we will also have more design boards in 12’.

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Wakeboard Hardgoods SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Magazine

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