Emerica FW 2021 Skate Footwear Preview

Emerica FW 2021 Skate Footwear Preview

Retail Buyers Guide:  Skate Footwear FW 2021 Retail Buyer’s Guide
Brand:  EMERICA
Interviewee: Juston Tucker, Footwear M&D

What are your main price points for next season? Will prices increase due to the pandemic?
Bas: 75 to 85 with mostly focus on the lower side of this range to keep skateboarding affordable for everyone, no price increases

Which technical features are you the proudest of?
Our big focal point is Quality and Durability. “Rubber where you need it” and our flick shield technology is featured in the Dickson.

Emerica FW 2021 Skate Footwear

What are the cuts, silhouettes, and materials for FW 21?
New for Fa’21 we are introducing the Temple a logo court shoe – with some skate DNA, on the material side we have a camo pack featuring 3 classic camos and a nice D.O.A (distressed on arrival) pack featuring distressed suede uppers, other than that we like to keep it pretty straight forward skate with mostly suedes in our offering.

Are you using sustainable materials/manufacturing/packaging in your shoe collection?
We continue to source sustainable materials and try to implement them into our collections as much as possible.

How are you approaching durability and athletic performance?
We are constantly looking and researching ways to make our shoes more durable, from adding functional rubber panels to hidden reinforcements in high wear areas.

Emerica FW 2021 Skate Footwear

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Dickson and Wino G6 slip on are the ones every Skateshop needs, who doesn’t want the best skate slip-on in the market? Besides that, the new Temple will be a staple so go with that one

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Magazine

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