O’Neill Sunglasses S/S 2026 Preview

Retail Buyers Guide: Sunglasses S/S 2026 Retail Buyer’s Guide
Brand: O'Neill
Interviewee: Lexy Edy-Berry Marketing Manager

How have your sales been in 2025 so far?
The early summer provided a strong start to the year, which we’re delighted has endured through the season. With a well-balanced offer of enduring favorites in the form of best-sellers, and on-trend must-have models the Spring/Summer 25 collection has been well positioned to take advantage of the great weather in the UK and across Europe this year.

What are the key trends in sunglasses for board sports for Spring/Summer 2026?
O’NEILL, the original Californian surf, snow and lifestyle brand, has unique, stylish eyewear for Summer 2026. In every piece, find colours inspired by the ocean and mountains, on-trend shapes, and the all-important functionality O’Neill has been known and loved for since Jack O’Neill invented the world’s first wetsuit in 1952. The sunglasses in this collection provide exceptional 99%+ UVA & UVB protection and offer polarized lens options. The ultimate crossover between sport and lifestyle.

Which segment of your 2025 offering is selling best and why?
As a brand, O’Neill is all about pursuing your adventure; always being ready. The sun frames that fly off the shelves are those lifestyle glasses that channel classic design themes, through the lens of the key fashion trends for the season. It’s style that you’ll return to year on year. While being a go-to accessory for the season, they are also being packed with the tech to ensure you’re ready to get the most out of your day, whatever it brings. The ONS-9060 model has been a great seller for 2025 because it offers an easy-to-wear shape in a range of this season’s colours while being lightweight, non-slip and with clarity and protection for your eyes. It’s the perfect social-to-side-quest frame!

What frame shapes and colours will you offer in your SS26 collection?
Packed with high sports wraps, and options with performance side shields the O’Neill sun collection is all about facilitating your adventures. There are some very cool lifestyle options in this collection, which take you straight from beach to bar, slopes to social, offering classic, super flattering shapes. There are a great range of frames colours fresh for Spring Summer 26. Dynamic matte blacks and classic metalics contrast with fun pops of colour and patterns inspired by O’Neill apparel for 2026.

What materials are you using in your SS26 collection? PSYCHOTECH™ CONTACT ZONES:
O’Neill frames are kitted with PSYCHOTECH™ CONTACT ZONES developed to deliver sweat-resistant dry grip and no-slip touchpoints. This technology also offers MULTI-POINT IMPACT SHOCK ABSORPTION; wherever O’Neill sunglasses frames make contact with your skin, find soft touch rubber, precision-moulded to cushion impact and retain a dry grip – even in damp conditions.
ZEROFORM FRAME MATERIAL™:
Many of the frames in the collection are fabricated with precision-moulded ergonomics, expressly for active people. It’s a lightweight flex polymer, fantastically durable and can be precision-moulded for contour fit.
ZEROFORM™:
A synthetic polymer, elastic enough to give flex and secure fit, strong enough to resist impact, and lightweight for all day wear.

What lens technologies will you offer in your SS26 collection?
HYDROFREAK LENSES™:
This specialised lens material, developed exclusively for O’Neill is a super-lightweight polycarbonate, fully polarized and with 100% UV protection. These lenses are scratch-resistant, anti-reflective and have a hydrophobic coating on both the inside and outside of the lenses. Packed with tech, O’Neill eyewear follows the original O’Neill principles of allowing you to stay out in nature’s playground for longer.

Which lens colours and tints will you be offering in SS26?
Lens colours come in blue, purple, green and red mirror, with more muted brown, solid smoke or vintage green options.

How will you support retailers to sell this category?
We offer a range of POS material including display stands and cases. Showcards, posters and digital graphics compliment brand storytelling through videos and a strong social media presence. Bespoke graphic design and additional support is available on request. Get in touch with your rep and let’s discuss!

Key Products:

ONS-9038-2.0:
Colour options in Red, Blue, Silver and Gold Dedicated to performance, our sports wraps are a must have for the new season. Whether you’re an athlete or an outdoor enthusiast, these full wraps are an essential part of your kit list. The curved shield provides protection from wind, dust, spray and the sun’s rays. All while making a serious style statement.

ONS-9038-2.0-104 BLU

ONS-FREERIDE-2.0:
Colour options in matte black with silver lens, matte grey with green mirror, matte black with blue and blue mirror lenses. The athletically angular shaping of this model makes it look like it’s doing 30kph before you’ve even put it on. This is a high wrap sports performance Supra; super lightweight, shaped for the contours of your face and engineered to be streamline. With non-slip Psychotech and fully adjustable rubber nose pads, this frame will stay where you need it.

ONS-FREERIDE2.0-127P

ONS-DEEPCURRENT-2.0:
Colour options in matte black with blue lenses. Matte navy and lime with green mirror lenses. Gloss clear crystal and red with red mirror lenses. This model has a flattering organic rectangle front shaping, and bold high-contrast colour details. Ready for whatever the day throws at it, the Deepcurrent is a strong curve sports wrap, built to keep up with your performance. Packed with the tech O’Neill is so proud of, this model includes fully adjustable rubber nose pads and double injection rubber temples.

ONS-DEEPCURRENT2.0-104P