Black Flys Sunglasses S/S 2026 Preview

Retail Buyers Guide: Sunglasses S/S 2026 Retail Buyer’s Guide
Brand: Black Flys
Interviewee: Michal Markievič, Black Flys Europe Distribution

How have your sales been in 2025 so far?
Sales in Europe are growing, but slowly. There are countries where there is greater interest in this brand and areas where we are not yet so well known.

What are the key trends in sunglasses for board sports for Spring/Summer 2026?
Lightweight sports frames with higher durability for various activities with popular mirrored lenses. Sunglasses that float on water, made from saltwater-resistant material. But also a bunch of lifestyle sunglasses and various limited editions.

Which segment of your 2025 offering is selling best and why?
The Micro Fly model is the best-selling model in 2025. This frame has a specific narrow shape that became iconic thanks to the movie Blade (1998), where it was worn by the main character played by Wesley Snipes. Its cult status, linked to 1990s pop culture, makes the Micro Fly a timeless bestseller that appeals to both streetwear fans and a new generation of customers looking for a distinctive and recognizable design.

What frame shapes and colours will you offer in your SS26 collection?
We don’t offer just one specific shape like other brands. We offer a variety of shapes, so everyone can find something they like. Various narrow frames in different shapes, but also rounder and wider ones. As for colors, despite the variety, matte and shiny black are the most common.

What materials are you using in your SS26 collection?
Handmade acetate frames which are constructed from custom made / hand selected acetate, producing a smoother texture and richer look and feel. But also nylon frames which are injected of the highest quality nylon available and feature optical quality polycarbonate lenses. We have also metal frames which are made of nickel silver and come with hypoallergenic, silicone nose-pads for ultimate comfort.

What lens technologies will you offer in your SS26 collection?
Polarized Lens with salt water resistant coating, CR-39 Lenses, Durable polycarbonate Lenses, ANSI Z87.1+ Certified Safety lenses. 100% UVA/UVB protection, Polycarbonate Safety Lens, Polarized lenses in most models. Perfect for Working, Riding, or just chillin.

Which lens colours and tints will you be offering in SS26?
Gradient lenses, smoke lenses category 2 and 3. Mirrored lenses will include blue, purple, and gold. And most importantly, smoke polarized lenses and some colorful lenses.

What are your SS26 marketing stories?
We focus our marketing on collaborations, with the latest launch being the King Fly Sublime in partnership with the iconic band Sublime. At the same time, we continue our long-standing collaborations with Sullen, Offspring, Cypress Hill, Dennis Rodman, and Mix Master Mike. These projects connect music, art, and subcultures with the DNA of Black Flys, delivering limited models with authentic stories that resonate with both our customers and the fans of our partners.

How will you support retailers to sell this category?
Marketing assets – lifestyle and product imagery, campaign videos
Co-op marketing – support for local events
After-sales & repairs – spare parts and repair options to extend product lifecycle and boost consumer trust.
Volume-based pricing – better margins and preferential rates depending on order quantities, rewarding retailers for higher sell-through and larger commitments.

Key Products:

Aqua Fly:
Aqua Fly is a floating model with fully polarized lenses made from a patented “floating” material, designed to stay on the surface of the water and provide 100% UV protection. It features 6-base polarized lenses with a salt-water resistant coating and comes in size 52-17-135. Multiple mirror tints are available, including blue, green, gold, red/orange, and purple.

AquaFly

Mono Fly:
The Mono Fly model is made from a single piece of injected nylon with a consistently sleek, minimalist design. It features a flat 0-base polycarbonate lens with full UVA/UVB protection. The frame measures 144 – 21 – 147 (frame width – bridge – temple length) and is available in various finishes: glossy or matte black with smoke and mirrored lenses (gold, blue, purple), as well as a clear frame option. Mono Fly also comes in special collaborations — for example, the CJ Barham Signature edition (same frame and lens construction with a unique design) and the Mono Fly × Sullen variant with artistic details inside the frame.

Choloha_Mono_Sullen

Flyami Vice:
In our portfolio, the Flyami Vice sunglasses are available in three versions:
Classic Flyami Vice – the core version with a hand-crafted acetate frame, 6-base CR-39 lenses, and stylish colorways (black, tortoise, mirrored variants).
Flyami Vice × Dr. Greenthumb (Collab) – a limited edition featuring motifs and design details inspired by Dr. Greenthumb’s identity (e.g., engraved temple elements).
Flyami Vice × Cypress Hill (Collab) – a version with design elements tied to Cypress Hill’s culture, unique color variations, and exclusive details blending music iconography with the signature Flyami Vice style.
All three versions share the same Flyami Vice construction (acetate frame, CR-39 lens, UV protection), while the collaborations bring unique aesthetic details and limited-edition finishes.

FlyamiVice