Quiksilver Sunglasses S/S 2026 Preview

Retail Buyers Guide: Sunglasses S/S 2026 Retail Buyer’s Guide
Brand: Quiksilver
Interviewee: JP BONNEMASON Eyewear product manager

How have your sales been in 2025 so far?
We had a good sell out on the technical frames and the entry prices. People were looking for more tech features and benefits in their outdoor activities or attractive prices to consider eyewear as fashion accessory.

What are the key trends in sunglasses for board sports for Spring/Summer 2026?
The main key trends are still the wrapped rectangle and oval shapes inspired of the Y2K. One piece shield is still the key style for the mass market

Which segment of your 2025 offering is selling best and why?
Our franchise Slash is in the top seller 2025. This is our technical cylindric shield available with different lens technologies as polarized, photochromic, X-trem antifog with hydro and oleophobic treatments. Our iconic shape the Ferris which is more casual, and perennial is still also in our best seller for more than 12 years! Buying Quiksilver sunnies, our consumers are still looking for a mix of performance and lifestyle to wear them every day in all conditions and activities.

What frame shapes and colours will you offer in your SS26 collection?
New style launched on 2026 is the WINCH: a bulky fashion urban shape with bevels on the fronts. We’ve also added some price points at 60€ to offer kind of sporty shapes that could be worn everyday. Colours are still in the dark & tonal as dark smoke grey, camo, tortoise and black frames with many matte treatments.

What materials are you using in your SS26 collection?
One of the main focus of the Boardriders group is to offer sustainable products. The full Quiksilver eyewear collection will be sustainable. It means that 100% of the Quiksilver sunnies range will be made with new materials and at least 30% of the total weight of the product is sustainable. We use the following materials:

Bio acetate
Bio nylon: Rilsan G850 is a high performance copolyimide based on renewable resources.
And now recycled wetsuits for a special project : The FERRIS NEO. We collect some used wetsuits in Boardriders stores; this is the Take back Program. We send those wetsuits to Oceneo, a French company doing sunnies with recycled wetsuits. Thexy cut the wetsuits and remove the zip to grind nto neoprene powder. This poswder is mixed with natural pine resine. Then they cut the frames inot the solid material plate and make sunglasses 100% handmade, made in France with recycled neoprene.

How will you support retailers to sell this category?
Displays available and clinics

Key Products:

WINCH:
New urban squared shape with facets/bevels on the front Made in Italy 2 base wrap coverage 100% U.V protection Cat.3 90€