Bliz Sunglasses S/S 2026 Preview

Retail Buyers Guide: Sunglasses S/S 2026 Retail Buyer’s Guide
Brand: Bliz
Interviewee: Inés Lacroix Michavila, North Europe Bliz Business Brand Manager

How have your sales been in 2025 so far?
We have achieved a strong evolution in net sales, registering double-digit growth globally. This performance underscores the positive impact of our recent rebranding and the implementation of our new strategic direction.

What are the key trends in sunglasses for board sports for Spring/Summer 2026?
Performance-inspired shield sunglasses are a defining trend this season, characterized by full-face coverage, minimalist frames, and sleek visor-style designs. Complementing these silhouettes, soft color gradients—such as pink and violet—are gaining prominence for Spring/Summer 2026. These tinted lenses deliver a stylish aesthetic while maintaining optimal visibility and functionality.

Which segment of your 2025 offering is selling best and why?
Performance eyewear currently leads our sales, with model P001 standing out as the top performer. Its success lies in its versatility—designed as the ultimate all-rounder for athletes who demand adaptability. Whether cycling, running, or engaging in multisport activities, P001 transitions seamlessly across disciplines. This unisex design is available in two sizes, ensuring an optimal fit, while its combination of lightweight durability and advanced lens technology delivers exceptional performance. Engineered to keep pace with the most demanding pursuits, P001 guarantees sharp, clear vision in all conditions, empowering athletes to push their limits with confidence.

What frame shapes and colours will you offer in your SS26 collection?
We are introducing two new high-performance sport styles, designed for active individuals across various disciplines who value minimalist design, functionality, and accessible quality. Each style will be available in two sizes and six color options. Additionally, we will launch four new Active Sport styles, also offered in six colors. These lightweight, comfortable sunglasses combine a sporty aesthetic with all-day wearability, making them ideal for both on and off the track.

What materials are you using in your SS26 collection?
Polyamide frame material and polycarbonate lens, including hydro lens tech, and available with Nano Optics. Additionally, the nose pad and temple tips will be adjustable.

What lens technologies will you offer in your SS26 collection?
We remain committed to delivering the high-quality technologies that define our brand. All Bliz Active eyewear features Bliz Lens Technology, ensuring precision-engineered lenses that meet the highest optical standards. Every material and manufacturing process is carefully selected to guarantee maximum safety and clarity, even in the most demanding conditions. In addition, Bliz has developed a groundbreaking lens technology that minimizes visual distortion while incorporating an integrated anti-fog treatment—an innovation previously considered unattainable. This advancement, known as NanoOptics, is available in three distinct lens types:

NanoOptics – Nordic Light
NanoOptics – Photochromatic
NanoOptics – Precision Lens Technology

Which lens colours and tints will you be offering in SS26?
Matte Black, Purple, Blue, Rose/Violet Mirror Blue, Brown/Purple Multi colour, Green, Pink

Any new sustainable practices in your production and shipping processes?
Bliz emphasizes sustainability by working on environmental aspects for many years and stating that they are at the forefront as a supplier in this area. Their products are made with materials like polycarbonate, which is durable, and they meet EU health and safety demands by being CE-marked.

What are your SS26 marketing stories?
The main campaign is Built for Speed. Made to Perform, it spotlights Bliz’s new Performance 006 eyewear, showcasing authentic cycling experiences and versatile active lifestyles. It celebrates athletes and weekend warriors alike, inspiring them to reach their personal best with speed, style, and passion.

How will you support retailers to sell this category?
We will provide a permanent display fixture showcasing our products, accompanied by detailed technical information about the brand. This initiative reflects one of our core values—transparency. Furthermore, we have developed a new generation of tools in various sizes to better address the diverse needs of our customers. In addition, we will offer comprehensive training on our product range and technologies to ensure retailers are fully equipped to maximize sell-through.

Key Products:

P001:
P001 is the ultimate all-rounder for athletes who demand versatility. Whether you’re cycling, running, or tackling multisport challenges, P001 adapts to any activity with ease. This unisex design comes in two sizes and ensures a perfect fit for every activity, while the combination of lightweight durability and cutting-edge lens technology guarantees unmatched performance. Built to keep pace with your toughest pursuits, P001 delivers sharp, clear vision in all conditions, so you can push your limits with confidence.

P001

P004:
The P004 is designed for athletes who need performance and versatility, no matter the challenge. Whether you’re cycling, running, or competing in multisport events, the P004 is ready for it all. With a contemporary unisex design and two size options, it ensures a comfortable, customized fit for any activity. Lightweight yet durable, its advanced lens technology provides crystal-clear vision and unbeatable performance in all conditions. Built for those who push boundaries, the P004 helps you go further with confidence.

P004

A001:
A001 combines sport-inspired design with everyday wearability. Perfect for those leading an active, on-the-go lifestyle, these sunglasses deliver a sleek look with the performance to match. While ideal for casual outdoor activities, A001 offers all-day comfort, durability, and sharp vision thanks to advanced lens technology. Whether you’re walking through the city, spending a day outdoors, or enjoying casual sports, A001 seamlessly blends performance and style

A001